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Originally published on July 18, 2023, updated October 24, 2024
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To maximize your Amazon sales, every area of your product listing must fit together like pieces of a puzzle. That’s why sellers spend so much time and effort optimizing their listings with the perfect images, product descriptions, and keywords. So when someone comes along and changes something — especially someone like a competitor — it throws a wrench into all of your hard work!
In this article, we'll explain how to protect your Amazon product detail pages from unauthorized content changes and which areas of your listing are the most vulnerable to attacks.
In an attempt to gain an unfair advantage, a hijacker may tamper with the listing details of a product. Their motives could range from making the product more difficult to discover in search results, to making it appear less appealing to potential buyers.
Additionally, they may manipulate the listing in such a way that it becomes ineligible for advertising, causing Amazon to suppress or deactivate it.
This deceptive tactic may also involve misleading buyers about the true nature of the product, resulting in negative reviews. Furthermore, these hijackers can even convert the entire listing into one for a different product, all while retaining positive reviews from the original listing.
However, it's not just bad actors who make Amazon listing changes. Innocent resellers, while listing the same ASIN, might unintentionally submit incorrect product details. Although Amazon allows multiple sellers to list the same item and provide their own listing information, there is a risk of accidental misinformation which can create a negative customer experience.
For better or worse, when these crucial parts of your product listing experience undergo changes, you can expect a corresponding impact on your sales.
Your Amazon product titles play a crucial role in driving sales on your product page. They act as a powerful tool to immediately capture the attention of shoppers amidst a sea of similar products.
These titles also hold significant weight in terms of search engine optimization (SEO), allowing you to appear in more product searches by strategically incorporating relevant keywords.
Shoppers largely rely on product images to make their purchasing decisions. Online consumers can’t pick up and examine an item themselves, so detailed pictures are their best means of assessment.
Related reading: How to Design an Amazon Main Image that Pops
If anything in your images doesn’t match the product that's delivered, customers will feel betrayed. You’ll see a spike in returns, a plummet in ratings, and your brand will gradually develop a reputation as untrustworthy.
Since the dawn of commerce, merchants have always valued repeat customers. However, in the crowded world of eCommerce, maintaining these customers becomes impossible without a powerful and recognizable brand name.
Your loyal customers actively seek out your brand because they have already placed their trust in you. Therefore, if your brand name undergoes any changes, they will struggle to locate you.
Products in the Adult category have far fewer privileges: they’re ineligible for advertising and promotions and don’t appear in product searches. So unless you’re actually selling adult products, you don’t want your items to wind up there.
Your competitors know this, so they will sometimes fraudulently report your goods as adult to get them search suppressed. Even unwarranted claims can tie up listings for weeks or waste your time refuting them.
Your listings could also be accidentally flagged as adult by one of Amazon’s own bots. These automated algorithms scan listings for adult words and phrases, but as we all know from the current state of AI, they don’t always get things right. In other words, your listings may get flagged because of an innocent misinterpretation or even a technical error.
Unauthorized listing content changes can happen at any time and without warning. Automated Amazon listing tracking is the best way to protect yourself by routinely monitoring your products for new copy and images.
SellerPulse's Amazon listing change alert provides real-time updates on any adjustments made to the title, main image, or brand name of your product. Additionally, our listing content monitoring software will promptly notify you if your listing has been flagged as "adult" by Amazon. These Amazon listing alerts serve as a warning sign that your listing may be targeted by hijackers or, at the very least, that someone has been editing your page.
If you haven't implemented these changes, or if the revised listing contains any inaccuracies, you must act quickly to resolve the issue before it impacts your sales.
When it comes to updating or correcting a product listing, there are several approaches you can take. Unfortunately, it's not uncommon to encounter some trial and error before Amazon applies your changes. To maximize your chances of success, we recommend following the four steps below in the exact order provided. Make sure to allow at least 24 hours before proceeding to the next step.
The best way to deal with unauthorized listing changes is to undo (or at least verify) them as soon as possible to minimize any damage.
But unless you want to be constantly checking each of your product listings all day long, using SellerPulse's Amazon listing change alert is the most efficient way to monitor your products. Give it a try today!
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