16 SellerPulse Alerts to Stay Competitive on Amazon

Amazon moves fast. To stay competitive, you face the pressure of constantly monitoring what's going on with your own listings, as well as those of your competitors. But you're only human. You can't monitor everything that's happening on Amazon at all times—you need time to eat, sleep, and enjoy the occasional hobby, after all.

The good news is you don't have to. With the right Amazon seller software, you can stay in the loop without monitoring things manually. SellerPulse lets you set up Amazon alerts for all the important listing updates you want to know about, so you learn immediately about any changes that could impact your sales.

SellerPulse offers 16 different types of alerts for customers. Here’s your guide to how they work and why they matter.

Amazon Buy Box Alerts

Resellers on Amazon are well aware of how important the Buy Box is. Winning is crucial to earning more sales on the platform, and losing it can make your profits take a hit. SellerPulse provides a few types of Buy Box alerts to help resellers stay competitive:

1. Buy Box lost alert

Losing the Buy Box isn't a small issue for resellers. As long as a competitor has the Buy Box, they're winning sales that could be yours. The sooner you know you've lost it, the sooner you can adjust your listing to win it back. The Buy Box lost alert from SellerPulse will let you know when you lose the Buy Box, so you can decide whether to make changes to try to win it back.

2. Buy Box won alert

They might not require the same urgency, but SellerPulse will also let you set up alerts to know immediately each time you win the Buy Box. Buy Box won alerts won’t require you to scramble to fix the issue. Instead, they let you know when it's time to treat yourself to something nice to celebrate (and maybe boost your inventory to make sure you can fill all those orders about to come through).

3. Buy Box suppression alert

When Amazon determines that none of the listings for a product are competitive enough, it sometimes suppresses the Buy Box (causing all resellers to lose the Buy Box). That adds extra steps to the purchasing process for shoppers, which can drive convenience-focused customers away and cause lost sales. But the good news is that if you're the first to realize the Buy Box for your product is suppressed, you have a better chance of winning it back. SellerPulse provides Buy Box suppression alerts for just that reason.

SellerPulse also includes a detailed Buy Box report in addition to Buy Box tracking alerts. See the winning offer details when you lose the Buy Box to understand how your offer stacks up.

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Listing Alerts

The Buy Box is often top of mind for resellers, but private label sellers face different concerns. SellerPulse provides several types of listing alerts to help with some common issues.

4. Search suppression alert

If your listing doesn't show up in product searches, it might as well not exist as far as most customers are concerned. Search suppression alerts keep you posted when your products stop showing up for searchers, so you’re aware of the problem before your sales drop.

5. Inactive listing alert

People can't purchase from a listing that’s inactive. If your listing becomes inactive, you need to know right away to fix it, especially if it's the listing for one of your top ASINs. Inactive listing alerts from SellerPulse can keep you in the know so you can fix the issue and get your listing back up fast.

6. Deleted listing alert

A deleted listing causes similar problems to an inactive one—once it's gone, no one can buy your product. If someone at your company accidentally deletes a listing, you want to know ASAP so you can get it back up and running before you lose out on too many sales. The deleted listing alert from SellerPulse enables you to do that. Note that your listing may also be deleted if Amazon merges two listings that it believes are duplicates.

7. Active listing alert

When you've worked hard to build out a useful, optimized listing for a new product, you want to be sure that people will be able to find it. Active listing alerts give you that extra confirmation that your listing is published and ready for consumers, so you can get ready for orders to start flowing in.

Listing Changes Alerts

Updating your listings to make improvements is a good practice, but not all listing updates are a good thing—if scammers manage to hijack a listing, you want to know about it right away. SellerPulse can send Amazon hijacker alerts to help you diagnose and fix problems faster.

8. Bullet point change alert

Get notified when the content on your bullet points changes. Amazon recently implemented new guidelines for bullet points.

9. Number of offers change alert

If you're the exclusive provider of a particular product, someone else trying to offer the same item is a problem. SellerPulse can alert you when the number of offers for your product changes, so you learn about interlopers immediately. The number of offers change alert also includes basic seller information, so you know who to contact with a strongly worded "cease and desist."

10. Amazon title change alert

If a hacker manages to access your account, they can make changes that could hurt the viability of your listings. A title change alert ensures you get word right away if someone is making changes to your listing without your go-ahead.

11. Image changes alert

The images you share in your listings are important in convincing customers to buy. A hacker or hijacker messing with them could hurt your sales. The SellerPulse image change alert keeps you apprised of unintended image updates on your listings.

12. Brand name changes alert

A hijacker could go so far as changing how your brand name appears, hurting your brand image, and impacting your ability to keep doing business as usual on the platform. Brand name change alerts ensure you're alerted to the problem before the hijacker has time to do too much damage.

Related reading: Unleash SKU-Level Insights with SellerPulse

Other Alerts

There are a few other instances where getting immediate notice of a listing change is important.

13. Adult flag alert

If your brand doesn't sell adult products, having a listing flagged as "adult" has the potential to hurt your brand reputation and reduce your reach. SellerPulse sends adult flag alerts so you can contact Amazon to correct the issue right away.

14. Low-inventory level fee alert

Amazon wants sellers to keep popular products well stocked so customers can get the items they want fast. For that reason, they levy low inventory fees on FBA sellers whose stock drops below a certain threshold. Low-inventory level alerts help you avoid Amazon fees and give you a heads-up when it's time to replenish your stock to avoid lost sales.

15. Dimensions & weight change alert

Get alerted when Amazon changes an FBA SKU's dimensions or weight. Larger, inaccurate dimensions can cause an increase in FBA fees. If you suspect your SKU has been measured incorrectly, you can request remeasurement.

16. FBA stockout alert

Amazon customers care about speed and convenience. If you run out of inventory, they'll generally find another option rather than wait. SellerPulse sends Amazon out-of-stock alerts to ensure you know when a product sells out. The sooner you get more inventory to Amazon, the sooner you get back to selling.

Stay Alert to Stay Competitive

The Amazon marketplace is competitive enough without losing sales to common issues that can be fixed fast, as long as you know about them. If you're wondering how to get Amazon alerts, look no further! SellerPulse keeps you in the loop about everything going on with your listings, so you can address potential problems faster and maintain a competitive edge on the platform.