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Originally published on July 3, 2018, updated August 16, 2023
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Does Amazon notify you when a review is posted? What about when you receive new seller feedback?
If you sell on the Amazon marketplace, you've probably asked yourself these questions at least once. Perhaps there's a setting in your Seller Central account that you just need to enable. Or, maybe it's simply not possible.
Either way, you've just been too busy to find out the answer.
This post offers the answer to your questions about Amazon review notifications and feedback alerts.
As you might have suspected, Amazon does not send email notifications to merchants when negative ratings are received. In fact, as the company points out on this seller help page, "Amazon does not notify sellers when new reviews are posted for the products they sell." This policy also holds true when it comes to seller feedback. In short, Amazon doesn't send rating alerts of any kind - be they negative, positive, or neutral.
This lack of alerting creates a unique predicament for the third-party seller. Your goal is to provide an optimal customer experience, but that's tough to do if you don't know buyers are unhappy.
If you're brand registered on Amazon, you can contact buyers who provide star ratings between 1-3 to ask for more details about their experience or offer a refund/replacement. Getting direct notes from buyers about what missed the mark is invaluable for your business because it gives you the information you need to improve and prevent a similar negative experience from occurring for another buyer.
And it's equally helpful to know when you receive negative seller feedback since you can take steps to resolve the issue and then ask the buyer to update their feedback rating. (Note that this only applies to seller feedback. Amazon's review policies forbid you from asking a buyer to change or remove a product review.)
Of course, time is of the essence. Each passing hour drastically reduces your chances of resolving the customer's issue - and, in turn, reduces your likelihood of getting more information about what went wrong or having the negative seller feedback removed.
So, how can sellers be expected to take the appropriate action if Amazon doesn't send alerts for feedback and reviews?
Good question.
Some merchants spend countless hours manually monitoring their feedback history and individual product detail pages. Others hire freelancers or delegate this job to administrative assistants. This time-intensive process, although better than nothing, is very costly and highly inefficient. It's also susceptible to human error.
If this type of tracking doesn't fit into your already busy schedule, there is a more automated solution: FeedbackFive.
FeedbackFive is a reputation management platform built specifically for the needs of Amazon sellers. Sellers in more than 100 countries have trusted FeedbackFive to help grow their businesses since 2009.
In addition to helping merchants successfully automate Amazon review and feedback requests, our software provides a 360-degree view of your Amazon seller reputation. It also keeps you in the loop, sending you Amazon review notifications and feedback notifications for new ratings via email or SMS. Overflowing inbox? No worries. Just opt for our summary report instead, which sends you a daily digest of feedback and reviews received.
In addition to sending Amazon review notifications, FeedbackFive also keeps an archive of your Amazon seller reputation data. View reviews, feedback, and related customer comments in a secure online portal. Filter, sort, and export your reputation data for further analysis.
FeedbackFive even helps you automate the time-consuming process of managing negative feedback ratings. Trying to resolve a nasty 1-star feedback? Filing a claim with Amazon is only a click or two away.
Protect your reputation as an Amazon seller and provide a better customer experience by getting Amazon review notifications and feedback alerts from FeedbackFive.
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