60+ eCommerce Statistics You Should Know

It’s no secret that eCommerce has experienced tremendous growth over the past couple of years, even before the pandemic forced everyone online. But exactly how big is digital shopping, and what can businesses and marketers do to create the best experience for consumers?

We decided to do some digging to find out. Here are 60+ eye-opening eCommerce statistics that you need to know, including some incredible numbers on Amazon's dominance, the state of search and advertising, why online reviews hold such value, and the impact of social media.

eCommerce

Here are a few eCommerce statistics of note and what we can expect in the next few years.

Retail eCommerce sales worldwide are expected to be around 6 trillion in 2023 (eMarketer)
In Q2 2022, US retail eCommerce sales improved 2.7% to $257.3 billion (US Census Bureau)
US shoppers spent $861.12 billion online in 2020 (Digital Commerce 360)
63% of shopping begins online (Oberlo)
US consumers are expected to spend a record $1 trillion on eCommerce in 2022 (Reuters)
China is the world’s largest eCommerce market, followed by the US, UK, Japan, and Germany (Business.com)
By 2024, an estimated 21.8% of all retail sales worldwide will be from eCommerce (Statista)
80% of online shopping carts are abandoned before checkout is completed on mobile devices (Fortunly)
Average eCommerce conversion rates range between 1-2% (BigCommerce)
eCommerce businesses lose more than $75 billion each year because of poor customer service (Forbes)
Around 52% of US consumers say they can shop online for nearly all of the products or services they need (Marketing Charts)
71% of consumers want to see more personalized marketing messages (McKinsey & Company)
61% of consumers report the best way for brands to contact them is via email (Manaferra)
71% of consumers who have had a positive experience with a brand on social media are likely to recommend it later to friends and family (LYFE Marketing)
Credit cards are the most popular payment method for shopping online, followed by electronic wallets and debit cards (Fortunly)
eCommerce personalization can lead to 10-15% higher conversion rates and 20% higher customer satisfaction (McKinsey & Company)
It's about 5-25% more expensive to go out and get new customers than it is to retain your current ones (Shopify Plus)

Amazon

A look at Amazon’s remarkable growth and popularity with consumers worldwide. Plus, some jaw-dropping Amazon product statistics to marvel over.

Amazon has more than 200 million Prime members worldwide (Amazon)
Independent sellers sold more than 4.1 billion products in 2022 (Amazon)
In 2020, 850 Amazon sellers were responsible for 10% of worldwide sales, while 38,000 were responsible for 50% (Marketplace Pulse)
89% of daily or almost daily Amazon shoppers are Prime members (Feedvisor)
In 2022, Amazon removed more than 6 million counterfeit products from the global supply chain and pursued more than 1,300 criminals through litigation and criminal referrals (Amazon)
78% of searches on Amazon are for non-branded products (Envision Horizons)
On average, shipping with FBA is 30% lower in cost compared to other shipping providers (Amazon)
Amazon ships out over 66,000 orders per hour (Capital Counselor)
The Amazon marketplace has 6.3 million total sellers worldwide, with 1.5 million described as being active (Marketplace Pulse)
In the US, 1 out of every 153 workers is an Amazon employee (Business Insider)
An average of 11,500 products were sold per minute by US-based third-party sellers between Black Friday and Christmas during the 2021 holiday season (Amazon)
Amazon dominated US eCommerce sales in 2020 with 39.8% of the market share (eMarketer)
In Q4 2020, average daily orders increased by 81% on Cyber Monday, 78% on Prime Day, and 67% on Black Friday (eComEngine)
On average, sellers see a 20-25% increase in sales with FBA (Amazon)
Amazon Prime members spend an average of $1,400 per year (Digital Commerce 360)
Amazon added more than 1.3 million new sellers in 2020 and has a rate of 3,500 new sellers each day (Marketplace Pulse)
In 2020, more than 200,000 third-party sellers from around the world began selling on Amazon.com (Amazon)
80% of Amazon sellers also sell on other platforms (Vox)
56% of products on Amazon are sold by third-party sellers (Statista)
US sellers sold more than 3.8 billion products in 2020 at a rate of 7,400 per minute (Amazon)
In 2021, more than 130,000 third-party sellers made $100,000 in sales (Amazon)
42% of brands get at least half of their eCommerce sales from Amazon (Feedvisor)
More than 700,000 brands are enrolled in the Amazon Brand Registry (Amazon)
Amazon has 21 global marketplaces: United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Japan, Singapore, United Arab Emirates, Brazil, Australia, India, Netherlands, Saudi Arabia, Turkey, Sweden, Poland, Egypt, and Belgium (Marketplace Pulse)
Top category sales in 2021 for third-party sellers include office products, cameras, and wine-related items (Amazon)

Reviews

Research has shown that reviews still matter, especially on the Amazon marketplace.

Approximate 89% of consumers check online reviews before making a purchase (Trustpilot)
67% of buyers prefer to see a mix of positive and negative reviews (Shopify)
77% of FeedbackFive users automate Amazon's Request a Review message versus sending a branded Buyer-Seller Messaging email (eComEngine)
58% of shoppers have left an eCommerce store without purchasing because it didn't include any customer reviews or photos (HubSpot)
70% of complaining customers say that they will do business with you again if you resolve the complaint in their favor (LiveChat)
84% of the Amazon sellers surveyed believe that reviews are extremely or very important to the overall success of their business (eComEngine)
49% of shoppers trust online reviews as much as personal recommendations from friends or family (BrightLocal)
79% of consumers read Amazon reviews before making a purchase (Feedvisor)
24.6% of Amazon shoppers say they only trust Verified Purchase reviews (Statista)
Conversion rates go up by 12% with an Amazon star rating increase from 3 to 5 (Pattern)
In the week following Prime Day 2020, FeedbackFive users saw a 32% increase in positive reviews (eComEngine)
72% of people who were asked to write a review went on to do so (BrightLocal)
The top three reasons online shoppers write reviews are to help others make better buying decisions, to share their experience, and/or to reward a business for a good performance (Trustpilot)
73% of consumers say they only pay attention to reviews written in the last month, and 50% say they only read reviews posted in the last two weeks (Status Labs)
80% of shoppers say they would be likely or highly likely to leave a review if their initial negative experience was turned into a positive experience (BrightLocal)
It takes approximately 40 positive customer experiences to outweigh one negative experience (Inc.)
To be considered retail-ready, products must have at least 15 ratings or reviews with an average of 3.5 stars or higher
80% of shoppers say they would be likely or highly likely to leave a review if the business went above and beyond to provide an exceptional experience (BrightLocal)
Among FeedbackFive users, average daily reviews increased 41% within 10 days of activating the Amazon Feedback and Review Request template (eComEngine)

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Advertising, Search, and Social Media

Advertising, search, and social media have all undergone incredible changes in recent years.

There are approximately 2.45 billion monthly visits to Amazon.com (Statista)
The average CTR on Amazon is 0.65% (SellerApp)
Over 55% of website traffic worldwide comes from mobile phones (Status Labs)
7.2% of Google clicks go to paid results (SparkToro)
Consumers between the ages of 27-40 visit Amazon the most, with 65% of shoppers ages 33-40 visiting at least a few times a week (Feedvisor)
64.6% of people click on Google Ads when shopping online (WordStream)
Google has more than 90% of web search volume (Status Labs)
73% of daily/almost daily online shoppers have interacted with an Amazon ad while browsing the web and 83% have gone on to make a purchase (Feedvisor)
Adults ages 18-34 make up 95% of the people who follow brands on social media (LYFE Marketing)
An estimated 8.5 billion searches take place on Google every single day (Status Labs)
The average CPC across all categories on Amazon is $1.25 for search (SellerApp)
The average CTR for social media ads is 1.3% (Statista)
The average conversion rate on Amazon is 9.55% (Ad Badger)
57% of consumers will follow a brand on social media to learn about new products or services (Sprout Social)
The average advertising cost of sale on Amazon is $27.59 (Ad Badger)
Organic search accounts for 55% of website traffic (Status Labs)
In 2020, social commerce sales in the US were estimated at nearly 27 billion, with Facebook serving as the most popular platform (Statista)
On the Amazon marketplace, more than 40% of clicks go to the top three product search ads (SellerApp)

Check Back for More eCommerce Statistics

Will these predictions hold? We'll find out! In the meantime, be sure to follow this page for more interesting eCommerce info and other Amazon product statistics.