5 Reasons to Use an Amazon Review Request Tool

Reviews are one of the most important factors people weigh when considering a purchase. PowerReviews found that over 99% of online shoppers read reviews at least sometimes, and 98% say they're an essential resource in making a purchase decision.

For sellers confident in the value of their products, that's mostly good news. But getting customers to love your product is arguably easier than getting them to leave Amazon reviews saying so. People are busy and leaving a review isn't always a top priority.

You can't control whether or not people will take the time to review your products, but you can increase the likelihood they will by investing in an Amazon review request tool.

What is an Amazon Review Request Tool?

An Amazon review request tool is a type of software that simplifies the task of asking Amazon customers to provide a review after a purchase. For merchants that make a lot of sales on Amazon, requesting reviews manually can potentially take a ton of time and work. A review request tool can make the process easier, more efficient, and more effective while helping you stay within Amazon's guidelines.

5 Benefits of Using an Amazon Review Request Tool

An Amazon review request tool isn't technically required to ask customers for reviews. You can use Amazon's Request a Review button within Seller Central instead. But using a review request tool offers some distinct benefits:

1) Get more reviews

eComEngine recently surveyed Amazon sellers about their experience with reviews and 40% cited getting reviews as a top challenge—making it the most common answer. The best way to counter that challenge is to ask customers for a review proactively.

Plenty of consumers are willing to review a purchase, but in day-to-day life, they just don't think about it. Sending a reminder can make a big difference in getting them to share their feelings about your product.

2) Increase efficiency

Imagine trying to use that Request a Review button on every single sale you make. If you're new to Amazon, maybe that doesn't sound like a daunting amount of work yet. But for sellers with a high volume of sales, manually asking for reviews can quickly become a difficult, time-consuming process.

Software can function as an Amazon review request automator, doing all that work for you. You get the benefits, without the huge time commitment and effort.

Any review request tool that uses automation will also ensure those requests go out after every purchase. You don't have to worry about missing your opportunity if you don't get around to it within the allowed time frame. Plus, a review request tool that's designed to send Amazon's Request a Review message will ensure all your requests stay within the platform's guidelines, which is one less thing for you to worry about. Make sure to select software that is included in the Amazon Selling Partner Appstore.

3) Gain valuable customer insights

Increasing the number of reviews you get enables you to get a fuller view of how people feel about your product. Consumers will often mention specific features they like or dislike, or share ways they use the product. You can put that information to use in several ways:

Make product improvements based on the feedback
Incorporate their input into your product descriptions and marketing copy to better reflect what customers love about the product
Identify opportunities for new products to offer

4) Build trust through social proof

Reviews are one of the most powerful ways to build trust with your audience. When a customer says your product is awesome, that goes much further with prospects than saying it yourself. They know another consumer has no reason to praise your product unless they mean it. That means—as long as your products are high quality—reviews are a great way to increase trust with potential customers.

5) Increase sales

Seeing how much other customers like your product makes it easier for consumers to choose to buy. The more positive reviews you earn, the more likely consumers are to purchase your products (then hopefully add their own positive reviews, creating a cycle of positive reinforcement). The end result is you make more money.

What Features to Look for in an Amazon Review Request Tool

Some of the most important features to look for when evaluating an Amazon review request tool include:

Specifically designed for Amazon, so you can stay compliant with Amazon's rules
Review request automation, so you get all the benefits of Amazon review requests without the work
Email templates that make it that much easier to send review request emails that get results
Analytics to help you track how many of your requests lead to reviews

Increasing your review rate doesn't have to be hard. It simply requires the right tool for the job.

Get More Reviews with Less Work

FeedbackFive lets you automate the process of requesting reviews after every Amazon purchase. The tool is designed for Amazon sellers specifically, so you never have to worry about compliance. And it gets results. In a random sample of over 1200 FeedbackFive users, average daily reviews increased by 41% within the first 10 days of using the Amazon Feedback and Review Request Template.

Feedback Five also helps you analyze the content of reviews to gain valuable insights. Even if you don't have time to read thousands of reviews yourself, the tool can help you pull out the main insights and trends you need to know about. Plus, you can set up feedback and review alerts, so you always know when there's new information to check out.

You don't have to commit right away. Sellers can get a free trial to confirm the product's value before making a purchase. Get started with FeedbackFive today and watch those reviews trend upward.