Originally published on April 26, 2022, updated September 7, 2022
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Learn the key principles of Amazon inventory planning, including how to fund an attractive catalog and accurately forecast demand, in this webinar with Kickfurther Founder and CEO Sean De Clercq.
Smart inventory management is crucial to your success on Amazon and one of the things that sellers struggle with the most. If you don’t plan ahead to stay in stock, your sales and account health will rapidly decline. Similarly, growing your inventory is a great way to expand your reach and ensure that you're getting more customers.
Watch the webinar to learn how you can do both in better, smarter ways.
You’ll learn:
Plus, get answers to all your inventory funding questions and hear more about a special offer that you won’t want to miss. Watch the webinar today!
The FBA inventory cycle can feel like a real juggling act. There are many pieces and parts to consider, but it’s important to focus on all of them. Ultimately, your inventory management process is what will determine your success on Amazon. In this webinar, eComEngine's Colleen Quattlebaum and Sean De Clerq, Founder and CEO of Kickfurther, focus on two crucial areas of Amazon inventory planning: funding and forecasting.
While we don’t have an exact date for Prime Day, we do know it’s just around the corner. But when your money is already tied up, what can you do if you need cash now for a big event like this? De Clerq said that luckily, thanks to today's digital economy, there are many solutions in the market that can help. However, some will be more costly than others.
Editor's note: Shortly after this interview, the dates for Prime Day 2022 were announced. Amazon's biggest sales event will be held July 12-13, 2022.
Amazon’s new FBA Inventory tool has also replaced its Manage Inventory Health and Manage FBA Inventory pages.
"At the very top in terms of short-term funding with equity finance, sellers can sell a piece of ownership of their business to groups of outside investors in exchange for short-term cash,” De Clerq said. This can impact long-term outcomes though, so it’s important to weigh this option carefully. An alternative would be a subscription service like Kickfurther. For a low monthly price, Amazon businesses can sign up for an annual subscription that gives them access to a vast marketplace of funders.
Forecasting inventory was much easier two years ago. In addition to increases in supply chain times, we’re also seeing uncertain consumer behavior right now. While many people are spending more on dining, travel, and experiences and less on retail products, you don’t want to be caught empty-handed. As De Clerq explained, “It's more expensive to miss out on a sale from stocking out than it is to carry inventory for a few more months.”
But if things are unpredictable, how can sellers handle their Amazon inventory planning correctly? De Clerq shared that the general wisdom here is to “stock up a little bit more than what you think you're going to sell through. If you have to carry that inventory a little bit longer, as long as you're not buying into a fad or something that's going to go away, your ability to sell through that inventory in the coming months will still be present.” Even if you end up paying some additional storage costs, you’ll be avoiding the loss of customers to a competitor.
When it comes to inventory forecasting, have you ever factored in product reviews? Looking at what consumers are saying about an item can be a great indicator of sales. In fact, this should be one of the first areas to explore if your sales start trailing off. It’s especially important since negative reviews and unresolved issues can prevent you from winning the Buy Box.
As Quattlebaum explained, monitoring the reviews for your ASINs (and those of your competitors) with software such as FeedbackFive can help you quickly identify positive or negative trends. “Make sure that you're looking at reviews closely because that can lead to some smarter inventory restocking decisions,” she advised.
It's abundantly clear that having more reviews will give you an advantage on Amazon. Not only will positive reviews help drive sales, but they also provide a wealth of information for you as a seller. Considering a new product? What are people already saying about it? Are they unhappy with a certain feature? Use that knowledge to your advantage and create a product that better meets their needs.
Of course, reviews can also alert you to issues early enough to prevent serious problems. If you’ve sold a product for years and you’re suddenly seeing more negative reviews, it might be a sign of trouble in your manufacturing and supply chain, for example. Paying close attention to your product feedback allows you to proactively address anything that needs your attention.
This short webinar is packed with valuable information that you can use to help your business right now. The past two years have been tumultuous, and it’s going to take time for the market to stabilize. You might feel like giving up at times, but there are ways to weather the storm.
Watch the webinar to hear a deeper dive into the topics we’ve already mentioned as well as longer-term planning for Q4 and other strategies to improve your Amazon inventory planning processes. They also answer real questions from Amazon sellers just like you. You don’t want to miss it!
Originally published on April 26, 2022, updated September 7, 2022
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.
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