--- title: Brushee Builds on its Success with FeedbackFive description: Learn how the founder of Brushee On the Go started selling on Amazon and how he used FeedbackFive by eComEngine to boost his reviews and revenue. image: https://www.ecomengine.com/hubfs/images/featured/landing-pages/brushee-on-the-go-lifestyle-case-study.png --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts ](https://www.ecomengine.com/sellerpulse) [![RestockPro icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-arrow-svg.svg "RestockPro icon") RestockPro Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand performance | | --- | --- | ](https://www.ecomengine.com/feedbackfive/analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-agency-svg.svg) | Agencies & Aggregators Get access to all features to help your clients grow with FeedbackFive | | --- | --- | ](https://www.ecomengine.com/agency/feedbackfive) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/feedbackfive/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) #### RestockPro Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-chart-svg.svg) | Forecasting Restock the right amount at the right time | | --- | --- | ](https://www.ecomengine.com/restockpro/inventory-forecasting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-truck-svg.svg) | Purchase Orders Manage suppliers and inventory with ease | | --- | --- | ](https://www.ecomengine.com/restockpro/shipments) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-box-svg.svg) | Manage FBA Profits Get the details you need to make fast restocking decisions | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-profit) [| 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fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-image-svg.svg) | Listing Changes Detect suppressed listings, hijacker activity, and content changes | | --- | --- | ](https://www.ecomengine.com/sellerpulse/listing-monitoring) [| ![sellerpulse-analyze-returns](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-analyze-returns.svg)   | Analyze Returns Identify FBA return trends over time by ASIN, reason, and disposition | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-returns) [| ![sellerpulse-magnifying-chart-svg](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-magnifying-chart-svg.svg)   | FBA Inventory Insights Plan FBA inventory and avoid unnecessary fees | | --- | --- | ](https://www.ecomengine.com/sellerpulse/inventory-returns) [| ![video-icn](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-video-svg.svg)   | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/sellerpulse/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) Resources [** Case Studies ](https://www.ecomengine.com/case-studies) [** Webinars ](https://www.ecomengine.com/webinars) [** Free Tools ](https://www.ecomengine.com/tools) [** Events ](https://www.ecomengine.com/events) [** Help Center ](https://www.ecomengine.com/help) [** Blog ](https://www.ecomengine.com/blog) [** Agencies ](https://www.ecomengine.com/agency/feedbackfive) [** Seller News 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[![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![feedbackfive-menu-icon(orange)](https://www.ecomengine.com/hs-fs/hubfs/brand-identity/style-guide/product-icons/feedbackfive-menu-icon(orange).png?width=50&height=50&name=feedbackfive-menu-icon(orange).png "feedbackfive-menu-icon(orange)") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts ](https://www.ecomengine.com/sellerpulse) [![RestockPro icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-arrow-svg.svg "RestockPro icon") RestockPro Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand performance | | --- | --- | ](https://www.ecomengine.com/feedbackfive/analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-agency-svg.svg) | Agencies & Aggregators Get access to all features to help your clients grow with FeedbackFive | | --- | --- | ](https://www.ecomengine.com/agency/feedbackfive) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/feedbackfive/demo) [VIEW PRICING](https://www.ecomengine.com/case-studies/brushee#) #### RestockPro Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-chart-svg.svg) | Forecasting Restock the right amount at the right time | | --- | --- | ](https://www.ecomengine.com/restockpro/inventory-forecasting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-truck-svg.svg) | Purchase Orders Manage suppliers and inventory with ease | | --- | --- | ](https://www.ecomengine.com/restockpro/shipments) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-box-svg.svg) | Manage FBA Profits Get the details you need to make fast restocking decisions | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-profit) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-kit-svg.svg) | Kitting Create kits or bundles from local inventory | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-kitting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-barcode-svg.svg) | Amazon Item Labels Customize stickers and labels with expiration dates and more | | --- | --- | ](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/case-studies/brushee#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-image-svg.svg) | Listing Changes Detect suppressed listings, hijacker activity, and content changes | | --- | --- | ](https://www.ecomengine.com/sellerpulse/listing-monitoring) [| ![sellerpulse-analyze-returns](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-analyze-returns.svg)   | Analyze Returns Identify FBA return trends over time by ASIN, reason, and disposition | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-returns) [| ![sellerpulse-magnifying-chart-svg](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-magnifying-chart-svg.svg)   | FBA Inventory Insights Plan FBA inventory and avoid unnecessary fees | | --- | --- | ](https://www.ecomengine.com/sellerpulse/inventory-returns) [| ![video-icn](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-video-svg.svg) 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](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # Brushee Builds on its Success with FeedbackFive [![Ellen Sipp-Paris](https://www.ecomengine.com/hubfs/images/headshots/internal/ellen-sipp-paris-headshot.jpg)](https://www.ecomengine.com/case-studies/author/ellen-sipp-paris) By [Ellen Sipp-Paris](https://www.ecomengine.com/case-studies/author/ellen-sipp-paris) Every success story starts with a dream and, in this case, a problem to solve. Ian Rollin Berry was busy preparing for law school when he and his brother started a discussion about the difficulties of maintaining proper oral care when away from home. After friends and family shared their experiences as well, he realized this was a bigger problem than he thought. He started researching some solutions and a new dream began to take shape - and much to his mother’s dismay, it wasn’t law school. Ian spent several years in research and development before officially launching Brushee On The Go, a 3-in-1 tool that makes mobile oral care easy, in 2021. The product was an instant hit online, and it’s continued to find success in new markets. We recently sat down with Ian to hear about his experience selling on Amazon and how FeedbackFive by eComEngine continues to play a pivotal role in Brushee’s word-of-mouth marketing strategy. ## Meet Brushee [Brushee](https://www.brushee.com/) was founded in 2017 in Orlando, Florida. As the company’s Founder and CEO, Ian set out to advance the oral care industry through innovation and high-quality products at an affordable price. > I recognized an opportunity to take a look at mobile oral care and the options that were out there with respect to being able to provide users with the most convenient solution to maintain that oral care on the go. With a pre-pasted toothbrush, toothpick, and flosser all built into one perfectly portable item, [Brushee On The Go](https://www.amazon.com/stores/page/5C262967-A7BF-4163-8BA5-70B9B8A2D992?ingress=2&visitId=7ea877f1-0b23-4313-98e8-6b0f66a04bb1&ref_=ast_bln) helps you maintain fresh breath and a healthy mouth anytime, anywhere. The product found an immediate following with frequent travelers and those with Invisalign or braces. It’s even being included in military MREs! ![Man putting a Brushee toothbrush into a backpack](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/detail/brushee-on-the-go-lifestyle.jpg?width=675&height=817&name=brushee-on-the-go-lifestyle.jpg) Brushee currently has the one hero product with several variations, but plenty more items are in the works thanks in large part to requests from orthodontists and parents who want something tailored to children. There are also wholesale opportunities to be explored. “Brushee On the Go has grown much faster than we anticipated,” Ian said. “We've been having to invest more resources into inventory than the creation of the additional products just due to demand. So those have had to take somewhat of a backseat because we're selling more of the original toothbrush than we thought we would.” ## A Rising Star on Amazon ![Spotlight image with Ian Rollin Berry's headshot](https://www.ecomengine.com/hs-fs/hubfs/images/social/seller-spotlight-ian-rollin-berry.png?width=450&height=411&name=seller-spotlight-ian-rollin-berry.png)Believe it or not, Ian initially didn’t plan on bringing Brushee to Amazon, the world’s leading online marketplace. Instead, he intended to sell through big box retail, which soon informed him that they first needed to see proof that people were willing to pay for this new product. “We had extra units that were just on hand so we started putting them on Amazon as somewhat of a beta test to get feedback,” Ian said. As more and more sales started to roll in, Ian understandably changed his approach. “We kind of took a step back and said, ‘Hey, we're really going to hone in on Amazon and allow it to be our proof of concept platform.’ We’ll take this data that we receive, enhance our product, and then come back in full force and push through Amazon as well as the other channels that we have.” The thriving private-label brand currently brings in 90% of its revenue on Amazon and also sells through its own site and other online marketplaces. ## The Importance of Product Reviews As his business grew, Ian knew that his marketing strategy had to revolve around review generation. Online reviews are important because they provide social proof and build brand trust. The vast majority of consumers (Amazon says the number is around 90%) aren’t buying anything before reading about the first-hand experiences of their peers first. > I know a good amount about Amazon and the **direct correlation between reviews and conversion**. They go hand in hand, especially if you’re trying to establish yourself as a new brand against some that may be entrenched. > > You’re trying to place yourself in a position where you have that trust and you gain that through feedback, through the reviews, and being able to continue to grow that to a point where people feel more comfortable with making a purchasing decision in any capacity to enhance your conversion. **So to me, reviews are just as important as the product**. At first, Ian was logging into Seller Central and manually requesting reviews for each order. This quickly became impractical, and he needed a better way. Once again, he set out to find a solution. This time, the answer was FeedbackFive. ## The FeedbackFive Difference Like many [FeedbackFive](https://www.ecomengine.com/feedbackfive) customers, Ian started with a free trial just to try it out. But a few months in, he was hooked. He now uses it every day to request and monitor his seller feedback and product reviews. > I walked in and said, ‘Hey, I'm kind of just going to give this a trial with no expectations for the actual product.’ But then **I loved the user interface of it**. > > From the onset, it was kind of just really self-intuitive. I had only used one product prior to this that was pretty self-intuitive as well, but I just felt that the **actual flow of FeedbackFive fit me better and I just found it to be more seamless and efficient for what I was looking for**. Here are a few of his favorite features. ### Request a Review Automation to Save Time and Reach More Buyers Amazon’s Request a Review message includes a product review and a seller feedback request. The email is sent from Amazon on your behalf and while it doesn’t allow for customization, it’s guaranteed to be 100% compliant with Amazon’s policies. It’s now the [preferred method for requesting reviews](https://www.ecomengine.com/blog/request-a-review-automation) for one simple reason: it works. FeedbackFive makes it quick and easy to automate Amazon Request a Review messages at scale, allowing you to reach more buyers in less time. The software’s ability to be more efficient than any human ever could immediately took a huge task off of his plate. “Just the **pure automation of the reviews** and having that button be clicked for you so you have the opportunity to just **set it and forget it** is great," Ian said. ![Amazon feedback and review request template campaign option in FeedbackFive](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/illustrations/emails-campaigns-amazon-feedback-review-request.png?width=1200&height=152&name=emails-campaigns-amazon-feedback-review-request.png) ### Daily Product Reporting to Monitor Performance Your Amazon reviews provide important insights into your products. They tell you exactly what customers like and dislike, often in great detail. Smart business owners like Ian make a point to monitor their negative reviews to uncover ways to improve their product offerings and increase sales. But tracking the reviews of multiple ASINs or just one superstar product can be incredibly time-consuming. FeedbackFive’s [Product Review Manager](https://www.ecomengine.com/feedbackfive/review-monitoring) takes on this task with ease by automatically importing and organizing the reviews of your top ASINs and any others you wish to track. The ratings are displayed in an easy-to-read dashboard so you can dig into the data you need anytime, anywhere. ![Daily feedback and review summary email from FeedbackFive on mobile device](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/feedbackfive/daily-summary-mobile.jpg?width=400&height=558&name=daily-summary-mobile.jpg)You can also choose to monitor your seller feedback and reviews through FeedbackFive’s daily summary email. This allows you to easily track all of your product reviews over days, weeks, and months with minimal effort. “What I liked very quickly about FeedbackFive was the daily flash report that you get with positive reviews, negative reviews, positive feedback, and negative feedback. That's really helpful for me because there's a lot of information that goes into the decisions I have to make on a daily basis,” Ian said. ### At-A-Glance Dashboard and an Intuitive User Interface While some software overcomplicates things, FeedbackFive was built to be simple - but seriously powerful. Once you log in, you’ll find exactly what you’re looking for in just a few clicks. The main dashboard displays all the key metrics you need to know, including: - Emails sent - Negative feedback received - Orders imported - Current daily email limit - Sales - Daily order average - And more Charts and graphs also help paint a clear picture of how your products are performing from a ratings and revenue standpoint. ![FeedbackFive dashboard](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/feedbackfive/feedbackfive-dashboard-short.png?width=1000&height=551&name=feedbackfive-dashboard-short.png) FeedbackFive’s user interface is incredibly intuitive with each feature being displayed in the top navigation. You can log in and get straight to work! > There are other services that do the automation with regards to reviews, but the reporting and how it comes and the user interface is what has made the biggest difference for me to stick with FeedbackFive and to continue to select it over the other products that exist. > > *-Ian Rollin Berry, CEO & Founder of Brushee* ## The Sky’s the Limit for Brushee (And You!) The eComEngine team is excited to see what’s in store for Brushee this year and beyond! With Ian’s enthusiasm and entrepreneurial spirit, this brand is destined for big things. If you want to increase your reviews and build a stronger Amazon business, FeedbackFive has all the features you need to succeed. Getting started is easy, and you’ll immediately have access to several standout features, including automated message sending, real-time alerts for negative reviews, ratings and order analytics, and more. Start a [free trial today](https://www.ecomengine.com/trial). *If you’re a current FeedbackFive customer who would like to share your story in an upcoming case study, please **[contact us](https://www.ecomengine.com/contact)**.* [![Product review monitoring screenshot and FeedbackFive logo with text, "Trusted by tens of thousands of Amazon sellers"](https://no-cache.hubspot.com/cta/default/5147382/f95ac93c-b441-407e-a61d-33dd45d3dc3e.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/f95ac93c-b441-407e-a61d-33dd45d3dc3e) Originally published on April 18, 2023, updated April 18, 2023 This post is accurate as of the date of publication. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ellen Sipp-Paris" }, "dateModified" : "2023-04-18", "datePublished" : "2023-04-18", "description" : "Learn how the founder of Brushee On the Go started selling on Amazon and how he used FeedbackFive by eComEngine to boost his reviews and revenue.", "headline" : "Brushee Builds on its Success with FeedbackFive", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/landing-pages/brushee-on-the-go-lifestyle-case-study.png" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/case-studies/brushee", "@type" : "WebPage", "description" : "Learn how the founder of Brushee On the Go started selling on Amazon and how he used FeedbackFive by eComEngine to boost his reviews and revenue." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```