--- title: Six Tips for Dealing with Unauthorized Sellers on Amazon description: Managing unauthorized sellers on Amazon can be a challenge for brands. Get six expert strategies for resolving issues here. image: https://www.ecomengine.com/hubfs/images/featured/blog/amazon-unauthorized-sellers.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts ](https://www.ecomengine.com/sellerpulse) [![RestockPro 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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  | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/sellerpulse/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) Resources [** Case Studies ](https://www.ecomengine.com/case-studies) [** Webinars ](https://www.ecomengine.com/webinars) [** Free Tools ](https://www.ecomengine.com/tools) [** Events ](https://www.ecomengine.com/events) [** Help Center ](https://www.ecomengine.com/help) [** Blog ](https://www.ecomengine.com/blog) [** Agencies ](https://www.ecomengine.com/agency/feedbackfive) [** Seller News ](https://www.ecomengine.com/amazon-seller-news) [** Seller Tutorials ](https://www.ecomengine.com/sell-on-amazon) [** Partners ](https://www.ecomengine.com/partners) Guides [Getting More Amazon Reviews ](https://www.ecomengine.com/get-amazon-reviews) [Understanding Amazon Feedback ](https://www.ecomengine.com/amazon-feedback) [Amazon Listing Guide ](https://www.ecomengine.com/amazon-listing) [Amazon Brand Registry ](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # Six Tips for Dealing with Unauthorized Sellers on Amazon [![Katy Luxem](https://www.ecomengine.com/hubfs/images/headshots/external/katy-luxem.jpg)](https://www.ecomengine.com/blog/author/katy-luxem) By [Katy Luxem](https://www.ecomengine.com/blog/author/katy-luxem) When it comes to selling on Amazon, the bigger and more successful your brand and business are, the more likely you are to encounter unauthorized sellers. Left unchecked, these bad actors can destroy your brand reputation and majorly cut into your profit margins — not just through sales, but in terms of advertising, unfair discounting, and even getting products suspended or removed. If you are looking for information on how to deal with unauthorized sellers on Amazon and all the unwanted issues that come with them, this article will provide you with some much-needed guidance. Let's get started. ## What’s an Unauthorized Seller? As of 2021, there are close to six million sellers on Amazon with 1.6 million active sellers and hundreds of thousands more [joining each year](https://www.marketplacepulse.com/articles/amazon-reaches-six-million-third-party-sellers). With so much business and so many people wanting a piece of that third-party pie, unauthorized sellers have been a long-term problem on the Amazon marketplace. Any third-party reseller or distributor selling products from a brand without the brand’s permission is an unauthorized seller. This may be a seller buying wholesale from a legitimate distributor and competing with you, or a seller manufacturing counterfeit products and selling them as legitimate ones on your [Amazon detail page](https://www.ecomengine.com/blog/amazon-detail-page). ## Six Tips for Managing Unauthorized Sellers on Amazon While Amazon used to be a bit of the wild west when it came to retail arbitrage, counterfeits, and illegitimacy, there are now some [tactics brands can use](https://www.ecomengine.com/case-studies/sellerpulse-battery-tender-brand) to fight back. Keep reading for tips on how to deal with unauthorized sellers on Amazon. ### 1) Join the Amazon Brand Registry ![Badge with text, Amazon Brand Registry](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/illustrations/amazon-brand-registry.jpg?width=300&name=amazon-brand-registry.jpg)The best tools and methods all stem from the [Brand Registry](https://sell.amazon.com/brand-registry). The Amazon Brand Registry is for brand owners, and you must register and be approved with a trademark for your brand. Do this immediately when you join [Seller Central](https://www.ecomengine.com/blog/amazon-seller-central) or Vendor Central and link up your accounts. Be sure you register with the same email address and information that you used for Seller Central. This tool allows you to access a dedicated team at Amazon. Support is available 24/7 for more immediate help than usual Seller Central tickets. You can self-report violations, [IP infringements](https://www.ecomengine.com/blog/intellectual-property-amazon), and inaccurate information. You can also respond to a host of common issues more accurately and efficiently. Use the Brand Dashboard and the Brand Catalog Manager tool to keep an eye on who is selling your products. If you monitor these details, you can oftentimes directly contact the sellers in question from their storefront. You can also covertly test order a product from a suspect seller to yourself as the customer. Once it is delivered, you can evaluate the product. If it’s not delivered properly or is a counterfeit, simply file a claim with Amazon with evidence of the issue to remove the rogue seller. The Brand Registry also offers a range of [brand-building benefits](https://www.ecomengine.com/amazon-brand-registry). A registered brand’s content will take precedence over erroneous third-party content. This can be extremely helpful if you have an unauthorized seller putting incorrect content (for example, in bullets or titles) on your ASINs. ### 2) Use the Transparency Program Once your account is set up with the Brand Registry, you can also utilize the [Amazon Transparency](https://sell.amazon.com/brand-registry/transparency) program. This takes your manufacturer’s protection to the next level with a serialization service to ensure only authentic, authorized products end up being shipped to consumers. ![Amazon Transparency program logo and barcode illustration](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/illustrations/amazon-transparency-code.png?width=400&name=amazon-transparency-code.png) Transparency puts an individual code on each product, whether FBA or fulfilled by selling partners. The nice thing is if you’re only having issues with some products, you can pick and choose which to enroll in, saving you potential time if your whole catalog isn’t at risk. ### 3) Police Distributors and Get Signed Distribution Agreements The best way to stop unauthorized sellers is to prevent them in the first place. As a manufacturer, you must put distribution agreements in place with every single distributor you sell to. This is important because the most common issues are with wholesalers who are, indeed, authorized to sell your product. Problems occur when this distributor goes rogue and tries to sell your products cheaper than you are selling them, or is reselling your products to another third party. Be specific in your agreements with distributors and be sure to monitor and check in with them. If they know you will cut off supply as soon as they behave badly, they are much more likely to play by your rules. Ensuring agreements are in place that clearly outline pricing and distribution policies before you distribute them is very helpful. Be ready with a plan and clear agreements from day one. ### 4) Take Legal Action If you have MAP and distribution policies in place and have your copyrights and intellectual property protections prepared, you can take legal action against distributors who are violating your policies. You may want to have your legal counsel create a cease and desist letter which you can send out as needed to any bad actors. ***Free Download: [Cease and Desist Letter Template](https://www.ecomengine.com/tools/amazon-cease-desist-letter)*** ### 5) Try to Get Your Brand Listed as a Restricted Brand Some brands are so large or have so many counterfeit issues, the marketplace will allow them to be restricted on Amazon. This means certain brands, especially in certain categories like cell phone accessories, handbags, or luxury beauty, can receive even greater protections, with sellers having to seek approval before they sell them. For the average brand, this is a long shot. But as your brand grows, it may be an option. Keep documentation of counterfeit and other issues should you need it for Amazon’s process. You can find more information on restrictions and category gating in [Seller Central](https://sellercentral.amazon.com/gp/help/help.html?itemID=G200333160). ### 6) Enlist Professional Help Monitoring your brand, filing tickets, contacting support, dealing with counterfeits and legal info — all of this can be a massive drain on resources. If you find unauthorized sellers are too difficult to handle yourself, you can always enlist professionals to manage your account or help with specific problems. eCommerce Nurse handles a range of issues and services for accounts large and small, all over the globe. With our experienced team of ex-Amazon experts, we can help you make the most of your brand and business. Ready for more help? [Contact us](https://ecommercenurse.com/contact/) today. [![Image of an Amazon review request email and FeedbackFive logo with text, "Request Amazon reviews without risking restriction. Learn how."](https://no-cache.hubspot.com/cta/default/5147382/d3cb928c-ec87-4e5c-8d4c-207ecb7f4807.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/d3cb928c-ec87-4e5c-8d4c-207ecb7f4807) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on June 24, 2021, updated January 20, 2025 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Business [![Illustration of a checklist, analytics dashboard, stacked boxes, and a rocket with the text “The Lean Amazon Ops Stack’”](https://www.ecomengine.com/hubfs/images/featured/blog/lean-amazon-ops-stack.png) ](https://www.ecomengine.com/blog/amazon-seller-operational-efficiency) ### [The Lean Amazon Ops Stack: How SPCTek Customers Boost Profit with eComEngine](https://www.ecomengine.com/blog/amazon-seller-operational-efficiency) March 17, 2026 | [![Illustration of a laptop displaying graphs and charts labeled ‘Year-End Reporting for Amazon Sellers.’](https://www.ecomengine.com/hubfs/images/featured/blog/year-end-reporting-amazon-sellers.png) ](https://www.ecomengine.com/blog/year-end-reporting-amazon-sellers) ### [Year-End Reporting for Amazon Sellers: Metrics Worth Your Attention](https://www.ecomengine.com/blog/year-end-reporting-amazon-sellers) January 26, 2026 | [![Illustration of a graph, gears, and coins with the text “Profit Habit”](https://www.ecomengine.com/hubfs/images/featured/blog/profit-habit.png) ](https://www.ecomengine.com/blog/profit-habit-amazon-sellers) ### [Profit Habit: Why Sellers Need an Operating System Built on Profit](https://www.ecomengine.com/blog/profit-habit-amazon-sellers) June 3, 2025 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Katy Luxem" }, "dateModified" : "2025-01-20", "datePublished" : "2021-06-24", "description" : "Managing unauthorized sellers on Amazon can be a challenge for brands. Get six expert strategies for resolving issues here.", "headline" : "Six Tips for Dealing with Unauthorized Sellers on Amazon", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/amazon-unauthorized-sellers.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/unauthorized-sellers-on-amazon", "@type" : "WebPage", "description" : "Managing unauthorized sellers on Amazon can be a challenge for brands. Get six expert strategies for resolving issues here." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```