How to Use Amazon's SKU Economics Report

Data lovers rejoice! In the spring of 2024, Amazon launched its SKU Economics Report, a collection of data and statistics personalized to your products, ads, and sales history. Amazon SKU Economics provides valuable insight into your products' costs and gains, not to mention other areas like advertising, referrals, shipping, storage, and Cost of Goods Sold (COGS).

This data helps Amazon sellers make smart, informed decisions about which products to feature, which to drop, and which need extra attention. But all those numbers and labels can get confusing, so below we outline exactly what you can find in the Amazon SKU Economics report and how to use it to maximize sales.

What is the Amazon SKU Economics Report?

The Amazon SKU Economics report is a data sheet in Seller Central that provides up-to-date figures and statistics on your products, advertising, and other costs like storage and shipping. Available for third-party sellers, this report is an all-in-one place to evaluate your products so you make better decisions on how to run your business, such as which products to promote more or which ones aren't turning enough profit.

You can access your SKU Economics report by logging into Seller Central.

Inside the Amazon SKU Economics report you will find data on sales, fees, advertising, off-Amazon costs, and net proceeds. Below, we explain each section in detail.

Sales Data

The sales data is your standard and most basic information for products. This shows the amount you've made on sales, the number of units sold, the average sales price, and the number of product returns. You can also find totals for net sales and net units sold.

Fees Data

The data for fees payment is divided into two groups: regular Amazon fees and supported fees for FBA sellers.

The regular fees in the Amazon SKU Economics report list the product fees for each product, as well as taxes and deductions for promotions. Here you can see the amounts for total fees and fees per unit. Some data is not yet available for downloadable reports.

FBA sellers can also see the fees associated with their storage and shipping from Amazon fulfillment centers. These "supported fees" include:

• Fulfillment fee per unit
• Monthly inventory storage fee
• Low-inventory-level fee
• Referral fee
• Long-term storage fee (also known as aged inventory surcharge)
• Inbound placement service fee
• Inbound transportation charges
• Per-item selling fees (for subscribers on the Individual selling plan)
• Closing fees (for certain product categories like books, software, music, and video games)
• Removal and disposal fees for unfulfillable inventory
• Refund administration fee
• Prep fee (if you're using the FBA Prep Service)

Check out our free FBA fees overview to learn about different types of FBA fees and how to avoid the low-inventory-level fee and other charges.

Advertising Fees

Currently, the Amazon SKU Economics Report only calculates charges for the Sponsored Products ad type, a cost-per-click method that advertises your product in relevant spots across Amazon. Sellers can see data like the amount spent per product or the total final charge, factoring in promotions and taxes.

Off-Amazon Costs

The off-Amazon costs reflect how much you spend outside of Amazon. Keep in mind that all of these amounts are provided by the seller, not Amazon. They are divided into four categories:

1. Cost of Goods Sold (COGS) — the amount the seller pays to sell the product
2. Miscellaneous Costs — costs unrelated to the product, such as overhead
3. Fulfillment Costs — the costs of shipping, packing, handling, customer service, and other types of labor
4. Storage Costs — the costs of storage for a single unit over one month

This information is entirely voluntary and you can still use Amazon SKU Economics without providing it if you wish.

Net Proceeds

Last, the Amazon SKU Economics Report shows your net proceeds, both as a total and for single units. The net proceeds are calculated by subtracting the total fees and advertising costs from sales profits (units sold multiplied by their prices). For location-specific fees like VAT, GST, and sales tax, Amazon uses the information you provide in your seller account.

What do you think of the SKU Economics Report? What other data would you like it to include?