Amazon Vine Launches New Pricing Structure

The Amazon Vine program recently announced a new pricing structure (including a free tier) that began on October 19, 2023.

Check out this short video featuring Ami Pandya, Sr. Manager, Product Management, Brand Experience & Excellence at Amazon, and Colleen Quattlebaum, Director of Marketing at eComEngine to learn more!

Amazon Vine is open to any brand owner enrolled in the Amazon Brand Registry with a Professional seller account. Eligible sellers can enroll ASINs that have FBA offers and fewer than 30 ratings. Prior to this announcement, each ASIN enrolled in the program had a $200 enrollment fee, which was charged after the seller received their first Vine review for the ASIN.

Amazon sellers asked for more accessible pricing options for Vine, and Amazon delivered! The new pricing structure includes two new lower-priced tiers, as follows:

• Enroll up to 2 units per parent ASIN for free. (New!)
• Enroll up to 10 units per parent ASIN for $75. (New!)
• Enroll up to 30 units per parent ASIN for $200.

The new fee tiers will only apply to products that are enrolled in the Vine program on or after October 19, 2023. After an ASIN is enrolled, it can't be updated to a different tier and child ASINs cannot be added.

According to Amazon's data, enrolling products in Amazon Vine can help you boost sales by up to 30%!

You'll only be charged for participating in the Vine program if you enroll 3+ units per parent or standalone ASIN and receive your first review within 90 days of the enrollment date. Note that participating in the program doesn't guarantee that you'll receive reviews. FBA fees and other standard fees still apply.

Amazon reviews increase buyer trust and improve visibility for your listings, but getting reviews can take time. Enrolling in Amazon Vine and requesting reviews through FeedbackFive is a great way to get more reviews!