How to Promote Amazon Products on TikTok

Learn how Amazon sellers can use TikTok to advertise their products and gain a bigger brand following in this guest article from Profit Whales.

TikTok is a perfect channel for Amazon sellers like you to increase their brands' social media presence. The platform has grown exponentially over the past year, making marketing fast, fun, and entertaining. In this article, we'll discuss how to promote Amazon products on TikTok and build stronger brand marketing campaigns.

Brands Are Embracing TikTok

Brands need to take the time to create genuine and relatable content that is easily shareable. The success of a brand marketing campaign largely depends on how well it's delivered to consumers, which is why a social content marketing platform as potent as TikTok has become so popular.

For those of you who may be unaware, TikTok lets users create short videos and share them with others. It hit a billion users in the third quarter of 2021 and is expected to hit 1.8 billion by the end of 2022.

One of the biggest draws of TikTok for Amazon sellers (and brands in general) is its ability to reach millions of young people. The lucrative advertising space is filling up quickly, as seen in the boom of TikTok's highest-trending advertisers which include the likes of Starbucks, Pepsi, and American Greetings.

By harnessing the power of short, attention-grabbing video clips, TikTok can significantly boost brand awareness, which is hugely important for generating new customers and more revenue. Because it's so convenient for showcasing product features and benefits, it offers you a new way to engage with your audiences.

How to Promote Amazon Products on TikTok

Social media platforms like TikTok are pushing brands to think outside the box and easily target the youth market. And for sellers on Amazon, these ad options open the doors to a whole new world of reach and relevance, given how big TikTok’s audience is.

That being said, you do need to be mindful of your goals and objectives when implementing your marketing campaigns on this platform. The following tips will help you learn how to promote Amazon products on TikTok.

Create Original Content

TikTok is a valuable platform for you to create original content and engage with users across the globe. But not everyone knows how to create original content on the app to grow their following. You need to be prepared to jump into the space with both feet and produce fresh, unique videos.

Products marketed on the platform often involve exclusive content, giveaways, and contests. In search of new creative ideas, you should know your target audiences and the most relevant existing trends in your niche.

Use Paid Ads

When you’re building brand awareness on TikTok, you're looking to reach people who are already familiar with your product or brand and to appeal to the new niche audiences that use the platform.

Using paid ads on TikTok is an effective way to get your brand and products in front of young audiences. You can also track the number of engagements that your ad receives.

Related reading: How to Leverage TikTok Shop for Growth

Take Users Backstage

Building a community of interested, involved, and supportive fans is no easy task. But if you succeed in creating a group of vocal customers and advocates, you’ll be in a position to stand out from the competition. To do this, think creatively and don’t be afraid to experiment.

One thing you can do is take users backstage of the product creation process. This makes it easier for your visitors to see how you or your product fit into their lives. It can also help get instant feedback from users and their perspectives of your brand.

The practice of bringing in more user-generated content has numerous benefits for your brand, including:

Giving a unique voice to your company
Attracting new customers
Raising brand awareness
Creating richer customer experiences

Sounds pretty great, right?

Use Hashtag Challenges

Even though you think your social media content is top-notch, it's not always easy to build brand awareness and boost your following. If you want to create a viral marketing campaign, you have to be creative and aware.

Hashtag challenges are a great way to get your creative juices flowing. They bring your brand wider attention while also giving your customers a chance to feel included with their social media community. They'll help get your content in front of more people who can talk about it and share it with others.

Work With Influencers

Directly linking your brand to influencers is a powerful way of getting your product in front of a new and perhaps even bigger audience.

Partnerships with well-known figures can be hugely beneficial to your marketing strategy. Influencers and even micro-influencers are known to have loyal audiences who trust their opinions and advice.

Use Analytics and Trends

Statistics are a vital part of marketing, but there’s something new happening with TikTok: data. Editorial and social media content analytics are getting pulled into the platform in a new way, while engaging video content is integrating real-time metrics and insights.

When you sign up for a TikTok Pro account, you can get an idea of who is watching and sharing your videos, which can be especially helpful as little is known about the TikTok algorithm at this time.

There is a great need, as well, to try and be featured on the super-popular "For You" page. This page provides a collection of posts from accounts similar to the ones you already follow.

The success of your previous videos is critical for future exposure. So, if you're lucky enough to go viral on your very first TikTok video, you're off to a great start! Once a video is published, it's shown to a small group of people. If these users like it and interact with it, then it will be opened up to others.

Source: TikTok

Ready to Increase Your Brand Awareness? Try TikTok Today

TikTok can be a great tool for building a brand and reaching a new audience, but not if you’re not aware of the right strategies to follow.

We just shared a few quick and easy ways to increase brand awareness and engagement on one of the most popular social media platforms available today. If you know how to promote Amazon products on TikTok well, you should be able to see quick improvements in your campaign footprint, video views, audience engagement, and even your follower count.

Do you have questions or want a consultation for your brand? Reach out to Profit Whales!