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Originally published on November 21, 2024, updated November 21, 2024
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Selling on Amazon is fast-paced and competitive. Efficiency and actionable insights are critical to staying ahead. Amazon sellers constantly face challenges from shrinking profit margins and rising fees to complex inventory management. These hurdles can quickly eat away at both profits and time, making it tough to scale.
Based on feedback from many Amazon sellers and agencies, we’ve added new features and enhancements to our SellerPulse software to provide the data-driven FBA insights needed to improve performance and increase profitability. Keep reading to learn how these powerful features can help your business thrive in an increasingly demanding space.
You need the right tools to grow and succeed on Amazon. Seller Central provides many insights, but if you’re not a data specialist with hours to spend analyzing results it’s tough to get the information you need to make decisions in real time.
That’s where SellerPulse comes in. The software is designed to provide the FBA insights you need to run your business effectively, save time, reduce costs, and ultimately improve your profitability.
Learn about these features available in SellerPulse:
Which products are driving profit vs. loss? What hidden costs are affecting your margins? SellerPulse provides SKU-level insights with an in-depth analysis of each SKU’s costs, margins, and overall impact on profitability. Identify unprofitable products and top performers in seconds.
Looking beyond top-line sales metrics can lead to more sustainable business growth. Identify profit leaks and top performers to make better business decisions. Understanding SKU profitability is complex and having the right pricing strategy is important.
The SKU Economics Report includes sales, returns, fees, and ad spend data aggregated by child ASIN and week over the past 12 weeks. This allows you to monitor:
Simply export the proceeds data to a spreadsheet and add your Cost of Goods to calculate profit.
FBA fees can erode margins if they aren’t carefully monitored. SellerPulse provides transparent and itemized FBA fee insights so you can quickly spot and manage any fee discrepancies. See a detailed breakdown of FBA fees by fee type, product, and week.
Understanding how FBA fees impact your profits at the SKU level provides the operational insights you need to make smarter decisions for your Amazon business. Identifying products with high fees gives you the information you need to determine where you may be able to reduce costs. For instance, revisiting your product packaging may reduce the weight or dimensions of each item so you can pay fewer fees.
On the flip side, identifying products with lower FBA fees, a good profit margin, and steady sales enables you to make easier restocking decisions. You may even be able to negotiate a lower rate with your manufacturer by agreeing to buy more of the product in one order.
SellerPulse provides the details you need to understand your FBA fees better so you can take action to manage or mitigate costs. The software includes detailed insights for Amazon's low-inventory-level fees and aged inventory surcharges. See SKU-level insights for both fees at a glance. Restock items at risk of incurring the low-inventory-level fee (SellerPulse sends an optional email alert so you can act fast!) and decide to sell through, remove, or dispose of aging inventory to avoid additional fees.
Are your products winning the Buy Box? Find out and identify recent Buy Box trends with the Buy Box report in SellerPulse. You’ll see which products are winning and losing the Buy Box, along with detailed information about the competitive landscape. Get notified of Buy Box changes with the Buy Box email alert and dive deeper into the report. You can also see when the Buy Box is suppressed.
Losing offer details show you how your seller performance, pricing, and other variables compare to the winning offer. This makes it easy to decide whether and how to compete – is it a matter of updating your pricing or something that will take more time, such as generating more positive Amazon seller feedback?
Balancing your Amazon stock levels to avoid stocking out and minimize storage fees is challenging. Streamlined inventory planning can help you reduce excess inventory costs and FBA stockouts.
The Inventory Planning dashboard in SellerPulse provides an overview of all your FBA SKUs with recent sales history, current days of supply at FBA, unfulfillable units, recent stockouts, and more. See how much inventory you have, which SKUs are getting low in stock, and where excess fees may be impacting your margin.
The report’s Plan Inventory tab includes a visual graph of days of supply and a table with useful data points about each SKU you sell. Flexible filters and sorting allow you to create a custom view for analysis which can be downloaded as a CSV. Identify slow-moving inventory and top sellers with ease to optimize your stock levels.
SKU-level insights can reveal products with high return rates. Identifying these items is key since they are most likely to negatively impact your Amazon reviews and profits and be at risk of incurring Amazon’s high return rate fee.
The FBA Returns Report in SellerPulse provides return analytics to identify return patterns that can help you reduce repeat issues and improve product quality. View FBA returns data for the past three months, including:
FBA returns analytics help you pinpoint common reasons for returns, which you can use to improve your listings or products as needed. Knowing that a product is returned frequently may also impact your FBA restocking decisions, as you may not want to continue to sell the item if you’re struggling to make a profit.
SellerPulse provides weekly report summaries to help you stay on top of key metrics in minutes. You can easily click over to the tool for more information as needed. Save time, prioritize your most important tasks, and track progress effortlessly.
Listing alerts allow you to react quickly to listing changes and maintain optimal listing health. Identify suspicious hijacker activity, search suppression, Buy Box changes, listing status changes, FBA stockouts, listing content changes, dimension and weight changes, and more. Protect your brand integrity and instantly address any listing issues with 24/7 monitoring from SellerPulse.
You can see alerts received over the past thirty days and filter by ASIN, event type, and change for more granular information in the Alerts Log.
eComEngine has been providing feedback and review automation tools for Amazon sellers since 2009. You get full access to FeedbackFive with a SellerPulse subscription, allowing you to build and manage your seller reputation on Amazon. Send Amazon feedback and review requests, get alerts for new ratings, manage negative reviews, and monitor review trends.
Building your Amazon seller ratings helps your products rank higher in organic search results, improves advertising performance, and increases the likelihood that you will win the Buy Box. Amazon reviews and feedback are essential building blocks for your business. FeedbackFive’s automation makes it simple to request ratings and manage any issues that arise.
SellerPulse is designed to take the guesswork out of running your Amazon business. Instantly monitor proceeds, returns, ad spend, and much more for each of your ASINs. Reduce costs with more informed inventory planning. Improve your seller ranking by requesting reviews and ensuring that your listings are available in Amazon's search results.
Take SellerPulse for a test drive today with a free trial!
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