.png?width=50&height=50&name=feedbackfive-menu-icon(orange).png "feedbackfive-menu-icon(orange)"){kind=icon}
Originally published on May 25, 2023, updated May 25, 2023
Menu
Join Our Email List
- Receive our monthly newsletter.
- Stay up to date on Amazon policies.
- Get tips to grow your business.
/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")
Not long ago, no one had ever heard of ChatGPT — now it’s all anyone’s talking about! ChatGPT, and AI technology as a whole, has made major breakthroughs recently, enabling its usage to anyone with an OpenAI account and access to Wi-Fi. Its practical applications are so widespread, they can even help Amazon sellers boost sales.
The big question is how. If you’re like most people, ChatGPT is a new concept and you might not understand how to use it. In this guide, we'll share four ways how to take advantage of ChatGPT on Amazon.
First, we would be remiss not to share more about how ChatGPT actually works. ChatGPT is an AI chatbot capable of performing advanced tasks, such as generating text or analyzing online data. Virtually anyone can use it, and for free — all you need is an account with OpenAI, the company that produces ChatGPT.
ChatGPT is used like any other chatbot, although you can also input commands to have it perform certain tasks. For example, you can ask ChatGPT to do something like “write a five-paragraph essay on Italian cuisine,” and ChatGPT will do just that. You can also commission special tasks like, “find the most successful email marketing campaigns in [your industry] and suggest ways to adapt their strategies for my business” and ChatGPT will search online and come up with an answer.
What makes AI technology like ChatGPT so powerful is that it’s open-ended. You can ask it to do or create any number of things as long as you know how it works and frame your request in the right way.
Below, we list four of the most useful ways you can use ChatGPT for Amazon to spark your creativity and unlock the potential of this innovative technology.
Editor's note: In a move similar to Microsoft and Google, Amazon now appears to be planning to add conversational ChatGPT-style product search to its selling platform.
Writing original copy is one of the easiest and most common functions of ChatGPT. Simply tell it what you want it to write in the prompt, and almost instantly you’ll have a ready-made copy that’s not half bad. Be sure to write the topic clearly and include any parameters, like a total word count or which keywords you want to be used.
Since your product title is particularly important - it's one of the first things shoppers see when they search for your product or come across your ads - you may want to ask ChatGPT to create a few different options for comparison.
Although AI technology has rapidly advanced, it's still best to give ChatGPT's copy a thorough edit before publishing. After all, even the most intelligent machines have a few kinks to work out. There might be mistakes or nonsensical sentences that need attention, and the draft probably won't align with Amazon's listing guidelines as-is. Remember, ChatGPT's copy serves as a first draft that you can revise to your liking.
Learn more: Amazon Listing Guide Best Practices
Because ChatGPT can scan the internet in no time at all, it’s quite good at SEO (search engine optimization) keyword research. You can even specify that the search is for Amazon to make the answers more precise. In the prompt, just say something like “tell me the 10 best SEO keywords for [your product] on Amazon.”
ChatGPT will give you a basic list of keywords you can use for a particular product, which will be especially useful when you're writing the product listing title and bullet points (which ChatGPT can also help you with). These keywords are also invaluable when it comes to Amazon advertising, so using ChatGPT can even give you a slight edge over your competitors.
Again, it's wise to cross-check these keywords with reliable keyword research tools to ensure their effectiveness.
Interestingly, ChatGPT can also be used for market research and analysis. Just like it can scan the internet for SEO keywords, it can also collect and analyze eCommerce data, such as customer reviews, competitor product listings, and general trends. The best part is, it presents this information in clear and easy-to-understand terms with its characteristic simple language.
You can use ChatGPT to conduct broad research or get to the root of a specific problem. For example, you could ask ChatGPT to give a substantial analysis of a certain product you’re selling, and it would present points about what customers prefer or even dislike about the product. Alternatively, you could ask specific questions like “what is the lowest price available for [your product] on Amazon?” to save you time on manual research.
Keep reading: How to Write ChatGPT Prompts to Get the Best Results
To be clear, a real live person is usually preferable in customer service as opposed to a chatbot. However, if you’re looking for a way to save money or complement your customer service staff, ChatGPT can be set up as an automated response generator for customer questions on your website. This, in turn, can help you answer the same types of product inquiries on Amazon.
For starters, you can automate preset answers to your most frequently asked questions on your website; whenever a person asks a question like this, their answer will appear almost immediately. ChatGPT can also create original responses for questions it wasn’t pre-programmed for, even factoring in the user’s profiles and previous customer service conversations.
Another fascinating feature of ChatGPT is that it can translate into most languages. This can be invaluable if you sell internationally or in a country where you don’t speak natively. Even if you have human customer service reps, they can use this feature to instantly translate customer questions and the appropriate responses.
While the concept of AI technology can be scary, there’s no denying its usefulness. ChatGPT brings that technology to almost anyone who wants to use it. No longer just for Sci-Fi, it's quickly becoming a staple of modern-day business.
It’s worth giving ChatGPT a test drive to see if it’s right for you. OpenAI offers an inclusive free plan with full access to ChatGPT’s functionalities (the paid tiers simply get priority). That makes it a pretty handy tool for improving your Amazon sales, right alongside other automation tools like FeedbackFive and RestockPro.
Are you using ChatGPT for Amazon? Let us know in the comments below!
No Comments Yet
Let us know what you think