7 Tips for Boosting Sales with Amazon Product Videos

As much as consumers love the convenience and accessibility of eCommerce, every online purchase still comes with a basic challenge: you can’t see how a product looks, feels, or works in person before clicking that “buy” button.

For sellers, the best way to address that challenge is with a strong product listing. Your goal with each product page is to provide customers with all the information they need to make an informed purchasing decision. That means have an accurate, informative title, bullet points, and product description.

Fortunately, you can also tap into the power of Amazon product videos, which are in high demand among customers. Let's review the latest Amazon video rules and get tips for boosting sales.

What’s New in Amazon Video Rules

Product videos aren’t a new feature, but for years, the Amazon video rules stated that they were only an option for Brand Registry sellers. Recently, Amazon has expanded their rules around who can add a video to their Amazon listing. Now, all sellers that have been on the platform for at least three months have the option.

That’s a big deal. Amazon product videos provide an excellent opportunity to showcase your products in action, highlighting their features, benefits, and unique selling points.

By incorporating your own videos into your product listings, you have the power to engage and captivate potential customers and increase your sales. According to Amazon, a staggering 73% of US adults are more likely to make a purchase after viewing a product video. In fact, some sellers have reported a remarkable 9.7% increase in revenue simply by adding videos to their listings.

7 Tips for Amazon Product Video Creation

If you don’t have much experience with video, creating product videos for Amazon may sound intimidating. The good news is that you don’t have to try for a Hollywood-style, big-budget production. A good product video can be simple and straightforward. Better yet, it doesn’t need to break the bank.

1. Understand and Follow All of the Amazon Video Rules

The Amazon video rules are actually relatively simple. The guidelines emphasize:

• Creating videos that are descriptive, demonstrative, and product-focused. They should feel less like commercials for your brand and more like educational resources about your products.
• Providing only authentic, accurate information in your videos. Stick to claims that can be substantiated.
• Not infringing on any intellectual property rights of a third party. Only use music and images you have the rights to, and avoid wearing clothes or accessories with visible branding from another company.

2. Use the Recommended Amazon Product Video Specs

Amazon provides some recommendations for ensuring your videos look good and meet its requirements:

• Make them high-quality, ideally 1080p.
• But make sure the file size doesn’t get too large (5 GB is the maximum).
• Use a .mov or .mp4 file type.
• Write a title that’s 60 characters or less.

Amazon has a review process for videos, so meeting these requirements will help you ensure that your videos get approved faster.

Related reading: How to Add a Video to Amazon

3. Create Videos for Each Stage of the Customer Journey

Consumers will come to your listing at different points in the research and purchasing process. Try to think through what customers will want to know at different stages of the customer journey and create videos that address the varying concerns of each. That might include:

• Product demonstrations. Show what your products look like in use and highlight all the main features customers want to know about.
• How-to videos. Create video tutorials with step-by-step instructions on how to assemble, install, and/or use your product.
• Add a variety of use cases. Develop videos that show different ways customers commonly use your product. If you sell organization bins, a video could demonstrate what they look like in a closet, an office, and a pantry to help customers visualize the different use cases.

All of these provide value to customers, which will help make your products more competitive in the marketplace.

4. Answer Common Customer Questions

If you’re not sure what to include in your product videos, turn to your customer feedback. Review the customer questions you’ve received, and check your product reviews (FeedbackFive can help!) to see what features, use cases, and issues come up the most.

Finally, consider the most common reasons given for returns. All of these things are good sources of information to address in your videos.

5. Keep it Short

Someone browsing Amazon won’t generally be interested in a long, drawn-out video. Remember, the average attention span is only about eight seconds!

Shoppers want quick video experiences that provide relevant information in a digestible format. Aim to keep your videos to two minutes or less. Decide on the most important facts to include, and get to the point quickly.

6. Choose the Right Thumbnail

A video’s thumbnail image is the main part consumers see before deciding whether to click and watch the video.

If you don’t load an image for the thumbnail, Amazon will automatically generate one pulled from the video. You can potentially earn more views by uploading a relevant high-quality image that draws attention and gives people an idea of what to expect.

7. Write an Effective Title

You have 60 words to tell prospective customers what your video is about and why to click on it. Use them wisely. Write a title that’s descriptive and provides a brief overview of what the video will cover. Consider incorporating keywords that you know customers use when talking about your product.

Get Started with Amazon Product Videos Today

Selling on Amazon is competitive. Adding product videos to your listings can give you an edge by providing you with one more way to offer tangible value to customers.

Now that all sellers can take advantage of this feature, get to work creating Amazon product videos that meet all of the platform’s guidelines, accurately represent your product, and contribute to a better experience for your customers.