--- title: "How to Sell on Amazon Singapore: Getting Started" description: Ready to offer your products on the Amazon Singapore marketplace? Learn about eCommerce in Singapore and how to get started here. image: https://www.ecomengine.com/hubfs/images/featured/blog/how-to-sell-amazon-singapore.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts ](https://www.ecomengine.com/sellerpulse) [![RestockPro 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/blog/amazon-singapore#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-image-svg.svg) | Listing Changes Detect suppressed listings, hijacker activity, and content changes | | --- | --- | ](https://www.ecomengine.com/sellerpulse/listing-monitoring) [| ![sellerpulse-analyze-returns](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-analyze-returns.svg)   | Analyze Returns Identify FBA return trends over time by ASIN, reason, and disposition | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-returns) [| ![sellerpulse-magnifying-chart-svg](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-magnifying-chart-svg.svg)   | FBA Inventory Insights Plan FBA inventory and avoid unnecessary fees | | --- | --- | ](https://www.ecomengine.com/sellerpulse/inventory-returns) [| ![video-icn](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-video-svg.svg)   | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/sellerpulse/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) Resources [** Case Studies ](https://www.ecomengine.com/case-studies) [** Webinars ](https://www.ecomengine.com/webinars) [** Free Tools ](https://www.ecomengine.com/tools) [** Events ](https://www.ecomengine.com/events) [** Help Center ](https://www.ecomengine.com/help) [** Blog ](https://www.ecomengine.com/blog) [** Agencies ](https://www.ecomengine.com/agency/feedbackfive) [** Seller News ](https://www.ecomengine.com/amazon-seller-news) [** Seller Tutorials ](https://www.ecomengine.com/sell-on-amazon) [** Partners ](https://www.ecomengine.com/partners) Guides [Getting More Amazon Reviews ](https://www.ecomengine.com/get-amazon-reviews) [Understanding Amazon Feedback ](https://www.ecomengine.com/amazon-feedback) [Amazon Listing Guide ](https://www.ecomengine.com/amazon-listing) [Amazon Brand Registry ](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # How to Sell on Amazon Singapore: Getting Started [![Matt Ellis](https://www.ecomengine.com/hubfs/images/headshots/external/matt-ellis.jpg)](https://www.ecomengine.com/blog/author/matt-ellis) By [Matt Ellis](https://www.ecomengine.com/blog/author/matt-ellis) Famous for its world-renowned cuisine and widespread cultural diversity, the sovereign city-state of Singapore was the first southeast Asian country to get its own Amazon marketplace: Amazon.sg. And why not? As one of the “Four Asian Tigers,” Singapore has a powerful enough economy to justify outside merchants breaking in — and the fact that most Singaporeans speak English (or Singlish) doesn’t hurt either. But the question is, how can *you* break into this influential world marketplace, or should you in the first place? How much would it cost to sell in [Amazon Singapore](https://sell.amazon.com.sg/) and what products or sales strategies would be most beneficial? In this guide, we break down how to sell on Amazon Singapore and give advice for getting started. ## eCommerce in Singapore: State of the Market and Top Retail Leaders First things first, is the Singapore eCommerce market viable for your brand? As lucrative as it is, not every merchant can benefit from its distinct shopping trends. Let’s start by stepping back and taking a look at the big picture of commerce in Singapore. Even before Amazon entered the fray in late 2019, Singapore’s eCommerce industry was full of fierce competition and high-stakes selling. [According to Statista](https://www.statista.com/outlook/emo/ecommerce/worldwide?currency=usd), Singapore’s eCommerce market revenue will reach $2.33 billion in 2020, with a whopping 28.4% year-over-year growth. Not only that, but the market’s 3 million shoppers have an Average Revenue Per User (ARPU) of US$760.95. But those tantalizing figures also lead to more competition, especially the Alibaba-funded Lazada, the country’s top eCommerce market. But considering Amazon’s international presence and options for FBA, it’s still the ideal market for outsiders to carve a foothold. ## Leading Singapore eCommerce Markets 1. [Lazada.sg](https://www.lazada.sg/) 2. [Qoo10.sg](https://www.qoo10.sg) 3. [Carousell.sg](https://www.carousell.sg/) 4. [Shopee.sg](https://shopee.sg/) 5. [Ezbuy.sg](https://ezbuy.sg/) 6. [Ebay.com.sg](https://www.ebay.com.sg/) 7. [Harveynorman.com.sg](https://www.harveynorman.com.sg/) 8. [Amazon.sg](https://www.amazon.sg/) No matter whether you’re only considering an expansion into Amazon Singapore or if you’re full-steam ahead, your first step should be to visit the sites above to learn the lay of the land. Pay attention to top sellers, pricing, shipping, returns policies, and even just the tone of the writing to isolate the differences between selling in Singapore and selling elsewhere. ## What Singaporean Shoppers Look For Every culture has its particular shopping behaviors, from [Europe](https://www.ecomengine.com/blog/selling-amazon-europe) to [Mexico](https://www.ecomengine.com/blog/mexico-seller-guide). The shopping culture of an area has an enormous impact on your selling decisions, from how much shoppers are willing to pay, how long they’re comfortable waiting for delivery, and which products become best sellers. Data company [Datareportal](https://datareportal.com/reports/digital-2019-singapore) published some interesting findings on Singapore's online shopping behavior. You can learn a lot about what to expect from these two statistics: - 73% of Singaporeans with internet **have made an online purchase**. - 54% of Singaporeans with internet **have made a purchase using a mobile device**, while only 47% have made a purchase using a desktop or laptop. What can we take away from these facts? For starters, Singaporeans seems ready to participate in eCommerce. That’s good news for the future, meaning right now is a suitable time to expand. Moreover, mobile eCommerce seems to be quite popular in Singapore. Online retailers should make sure their sites are designed responsively for mobile screens. Luckily, the Amazon app handles that for you. ![Meghla Bhardwaj](https://www.ecomengine.com/hs-fs/hubfs/images/headshots/external/meghla-bhardwaj.jpg?width=174&name=meghla-bhardwaj.jpg) > Starting to sell on Amazon.sg now will give you an early mover advantage. While currently sales are slow, the marketplace is expected to pick up in a couple of years. > > Even though Singapore is a small country with about 6 million population, **eCommerce penetration is extremely high at about 70%**. > > In addition, unlike most other Amazon marketplaces, sellers on Amazon Singapore get an account manager to guide them and help if they’re stuck. > Another advantage of starting now is that **Singapore can be a gateway to the rest of the southeast Asian markets**, where eCommerce is booming. Meghla Bhardwaj Founder India Sourcing Trip and The Asian Seller ## Top Product Categories in Singapore One of the most important considerations when expanding your business to a new country is whether there’s enough demand for your products to sustain yourself. In Singapore, the most in-demand products categories, [according to Datareportal](https://datareportal.com/reports/digital-2019-singapore), are: 1. Travel & accommodation - 3.641 billion USD 2. Electronics & media - 1.080 billion USD 3. Fashion & beauty - 0.999 billion USD However, keep in mind which categories are the fastest-growing. Positioning yourself in one of these categories now can pay off massively in the long-run. 1. Food & personal care - 47% YoY growth 2. Toys, DIY & Hobbies - 40% YoY growth 3. Electronics & media - 31% YoY growth If these products are your big sellers, you might be in a good position to break into the Singapore market. If not, you might want to consider adding them to your product range before expanding. ## Amazon Singapore: Restrictions and How to Register After reviewing the facts, if you’re still ready to start selling in Singapore, signing up is pretty straightforward. After registering in Seller Central, you’re free to start listing on the Amazon.sg market. Just follow [the steps listed here](https://sell.amazon.com.sg/singapore/beginners-guide) to set up your Amazon Singapore page. The product restrictions are mostly uniform with other markets, although Amazon Singapore [requires approval](http://go.amazonsellerservices.com/Categoryapproval?ld=ELSGSOA-duckduckgo.com) for *all* Automotive products and may also request approval for specific products in other categories. As with most foreign markets, we recommend taking advantage of a fulfillment service to avoid transcontinental shipping fees. [Amazon FBA](https://www.ecomengine.com/amazon-fba) seems like the obvious choice, although you’re free to explore other options. You may also want to consider freight shipping when you initially deliver your inventory across seas. You can learn even more about the Amazon Singapore marketplace in this fantastic video from [The Asian Seller](https://theasianseller.com/). ## A Friendly Face in International Waters No matter how well you prepare, it’s always a little scary to expand into a new market. The good news is that you don’t have to go out there alone. The [FeedbackFive](https://www.ecomengine.com/feedbackfive) software you know and love is available for the Amazon Singapore marketplace. [![FeedbackFive logo with text, "Manage feedback and product reviews in 17 Amazon marketplaces"](https://no-cache.hubspot.com/cta/default/5147382/a5583d35-6fff-45d3-a881-e027e559132c.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/a5583d35-6fff-45d3-a881-e027e559132c) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on August 27, 2020, updated January 12, 2026 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on International [![Illustration of map of Europe with stars and text, "EU VAT rules"](https://www.ecomengine.com/hubfs/images/featured/blog/eu-vat-rules.png) ](https://www.ecomengine.com/blog/eu-vat-rules) ### [EU VAT Rules: Overview of OSS for Digital Vendors](https://www.ecomengine.com/blog/eu-vat-rules) March 11, 2024 | [![Illustration of European landmarks and currency with text, "Amazon European Expansion Accelerator"](https://www.ecomengine.com/hubfs/images/featured/blog/amazon-european-expansion-accelerator.png) ](https://www.ecomengine.com/blog/european-expansion-accelerator) ### [Amazon’s European Expansion Accelerator: Reach New Customers](https://www.ecomengine.com/blog/european-expansion-accelerator) February 22, 2024 | [![Illustration of map with Amazon Europe marketplaces with text, "Selling on Amazon Europe"](https://www.ecomengine.com/hubfs/images/featured/blog/selling-on-amazon-europe.png) ](https://www.ecomengine.com/blog/selling-amazon-europe) ### [Best Practices for Selling on Amazon Europe](https://www.ecomengine.com/blog/selling-amazon-europe) January 15, 2024 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Matt Ellis" }, "dateModified" : "2026-01-12", "datePublished" : "2020-08-27", "description" : "Ready to offer your products on the Amazon Singapore marketplace? 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