How FeedbackFive Can Help You With Amazon Review Compliance

Getting suspended by Amazon is a seller's worst nightmare come true.

With so many rules and community guidelines to keep track of, maintaining compliance with Amazon can seem overwhelming - if not impossible. But Amazon takes reviews very seriously (as it should!) and failure to comply with review policies is a fast way to get your selling privileges suspended or removed.

FeedbackFive, a top-rated tool from eComEngine, can be invaluable for staying compliant with Amazon's guidelines, particularly when it comes to requesting reviews. Keep reading to learn how.

Know the Rules for Engaging

While third-party Amazon sellers can request reviews as well as seller feedback, there are rules to follow when communicating with buyers.

Amazon does not permit an "anything goes" approach. In fact, there are many activities and actions that are strictly prohibited. You need to understand these rules and act in accordance.

Unfortunately, you're running an incredibly fast-paced business. New competitors pop up each day. Prices fluctuate within minutes. Customers make buying decisions only seconds after finding your Amazon listings. To retain the Buy Box (SellerPulse can notify you when you've won or lost it as well as Buy Box suppressions!) and protect your margins, you and your team must constantly make split-second decisions. Analyzing each outbound request for compliance just isn't feasible - especially if you're sending manual requests. Fortunately, Amazon review compliance isn't complicated if you know what not to do!

Automate Amazon Review Compliance

FeedbackFive structures your approach to compliance, allowing you to build standardized templates and campaigns. Need a slightly different message for requesting reviews for each of your products? No problem. Craft your content for each situation, create your templates, and link them to a logic-based campaign. Before enabling your campaigns, review each email template to ensure it's following Amazon's Communication Guidelines.

If Amazon ever changes one of its policies (which it has been known to do), just edit your template and get back to work. No more sleepless nights worrying about compliance. Your FeedbackFive templates help you comply faster with much less effort.

eComEngine takes Amazon policy compliance very seriously. We provide many resources and communications to help you ensure you are always compliant with Amazon's review guidelines. In addition, our excellent Customer Success team is also available to assist you with everything from understanding Amazon review compliance to developing your product review request strategy.

You can also schedule automation for the Amazon Request a Review message to send requests that are always compliant with Amazon's latest policies. In fact, this is the preferred message for 77% of FeedbackFive customers! Amazon creates the messaging, which cannot be customized. FeedbackFive provides the powerful scheduling automation you need to use this feature at scale. Want to see it in action? Check out this seller's story. 

Did you know that you need to send your review requests in the buyer's preferred language? The Request a Review message is automatically translated. FeedbackFive will default to sending the Request a Review message if you send a review request to a buyer with a preferred language that is different than the language your message is in. 

Respect the Wishes of Opted-Out Buyers

As you may have heard, Amazon allows buyers to opt-out of certain unsolicited messages. This includes unsolicited messages from sellers. Although most Amazon shoppers have not opted out, some sellers are still trying to figure out the best way to respect the wishes of opted-out buyers.

FeedbackFive lets sellers automatically deal with opt-out notifications from Amazon. Just forward the email to optout@mail.feedbackfive.com, and FeedbackFive will make sure that buyer never receives another request from you. We proactively help you bypass sending messages to opted-out buyers, thereby minimizing the number of opt-out notices you'll receive from Amazon. This is good for the customer, good for Amazon, and even better for your stress levels.

Take Swift Action on Negative Reviews

Negative reviews happen. Even the most customer-centric seller will occasionally receive poor ratings.

You can choose to get review alerts from FeedbackFive via SMS or email so you can take action on negative reviews. If you're brand registered, you can contact buyers who leave negative ratings to ask for additional details about their experience. Alternatively, you can offer a refund or replacement item.

You cannot ask a buyer to change or update an Amazon review. However, taking swift action to resolve negative experiences can help you prevent the same issues from arising for other customers. Occasionally buyers will update their negative reviews after a proactive seller reaches out to resolve the issue.

Partner with the Best

Your Amazon seller account is a very valuable asset for your eCommerce business. If you're thinking about automating Amazon review requests, I encourage you to consider FeedbackFive. We've been doing this a really long time (since 2009 to be exact), and we keep a very close eye on Amazon's rules and guidelines.

Ready to try FeedbackFive? Get started risk-free today.