--- title: What You Need to Know About Amazon Opt-Out Emails description: Learn what you need to know about Amazon opt-out emails and communication with customers on the popular online selling platform. image: https://www.ecomengine.com/hubfs/images/featured/blog/amazon-opt-out-emails.png --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg 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Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # What You Need to Know About Amazon Opt-Out Emails [![Colleen Quattlebaum](https://www.ecomengine.com/hubfs/images/headshots/internal/colleen-quattlebaum-headshot.jpg)](https://www.ecomengine.com/blog/author/colleen-quattlebaum) By [Colleen Quattlebaum](https://www.ecomengine.com/blog/author/colleen-quattlebaum) In May 2017, Amazon began allowing buyers to opt out of non-critical communication. By January 2018, this option was available to Amazon customers worldwide. When Amazon opt-emails were introduced, some sellers worried that Amazon would no longer allow you to request seller feedback. In the end, it's clear that this was not the case. Amazon still permits you to ask for feedback. The only difference is that now buyers can choose to opt out of such solicitations. In this post, we’ll take a closer look at Amazon Buyer-Seller Messaging opt-out and share some of the key rules for communicating with customers. ## What is Amazon Buyer-Seller Messaging Opt Out? ![Amazon communication preferences for buyers](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/communication-preferences-options.png?width=300&height=332&name=communication-preferences-options.png)The opt out is essentially a checkbox in the Communication Preferences > Email Preferences section of a buyer's Amazon account. They can change that preference either by going to Communication Preferences under their account or by clicking on the sentence in the footer of all seller emails "To unsubscribe from unsolicited seller messages, please click here to set your Amazon email preferences. Keep in mind that sellers will no longer be able to make initial contact with you." **Buyers who choose to opt out of non-critical communication will still receive messages with information that is necessary for completing orders, such as product customization questions, issues with a shipping address, or delivery scheduling.** We recommend reading [this article](https://www.ecomengine.com/blog/critical-messages-what-to-know) to see how to send critical information to opted-out buyers. Do not abuse this by sending non-critical information.) If you attempt to send an email to a buyer who has opted out, you will not be penalized. Amazon will block the message and you will receive a notification that the buyer has opted out. ## How Do Amazon Opt-Out Emails Impact Seller Feedback Requests? At first glance, the decision to allow for Amazon opt-out emails might seem scary, especially if you're a third-party seller who regularly requests feedback (as you should!). What if every customer opted out? How will I still generate enough[ seller feedback](https://www.ecomengine.com/amazon-feedback) for my business? These are the types of questions that many sellers like you are still asking. **The good news is that we’ve analyzed the opt-out percentages for various sellers, and the vast majority of buyers have not opted out.** If you are getting fewer feedback ratings and reviews than you would like, you can try testing different subject lines to see which phrasing generates the most opens for your messages. Don’t just set it and forget it--continually test and optimize for the best results. ## You Don't Want to Ask Opted-Out Buyers for Feedback Anyway Let's imagine for a moment that Amazon reversed its opt-out policy. Sure, the universe of buyers to ask for feedback would slightly increase once again. Yet, knowing what you know now, would you actually *want* to send solicitations to those customers? I doubt it. Remember, buyers who opt out do so for a reason. They're either too busy, their inbox is too full, or they simply don't like communicating with sellers. Sending any type of email to this type of customer is unlikely to result in a favorable outcome for you. In fact, I could make the case that the opposite (i.e. negative feedback) is more probable. ***Related Reading: [How to Respond to Negative Feedback on Amazon](https://www.ecomengine.com/amazon-feedback)*** ## You're In the Business of Keeping People Happy Think of the many times you've gone above and beyond just to make a single customer happy. You've issued refunds, sent replacement parts, and answered countless buyer questions - all in the interest of ensuring satisfaction. **Although most customers appreciate the personal touch that you provide, some prefer to bypass the pleasantries. Amazon is actually helping sellers deliver a more enjoyable buying experience to that group of customers.** Buyers can opt out of all "promotional emails" (including seller feedback emails) by clicking "do not send me any marketing email for now" within their account communication preferences. Checking this box will stop all non-critical emails, such as: - Department-specific communications (there are dozens of department-specific emails) - Customer surveys - General offers - News - Seller communications - ...and many others Simply put, shoppers are in control of what communication they receive from sellers. In the long run, this will help you to better respect your buyers' wishes, thereby reaffirming the commitment to satisfaction. ## A Final Thought: Compliance is Key With all of this being said about the merits of Amazon's opt-out emails, it's still up to you to respect each customer's request. [FeedbackFive](https://www.ecomengine.com/feedbackfive) makes it easy to comply as customers can forward (or auto-forward) opt-out notifications to this inbox: optout@mail.feedbackfive.com. The customer will then be added to a database, ensuring they will never receive an email from your FeedbackFive account. As always, we are here to help you manage your Amazon reputation and ensure that you are compliant with Amazon's guidelines. If you have any questions about this policy or any others, [contact our Customer Success team](https://www.ecomengine.com/contact). We are always happy to help! [![Five gold stars in a chat bubble with text, "Five tips for choosing the best Amazon feedback software"](https://no-cache.hubspot.com/cta/default/5147382/a627f72f-dc1f-4467-9f53-f01e9d1cd2f2.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/a627f72f-dc1f-4467-9f53-f01e9d1cd2f2) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on May 15, 2017, updated January 7, 2026 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Feedback and Reviews [![ Illustration of a five-star rating bar, review cards, a magnifying glass, a trust badge, a chat bubble, and an upward arrow, with text "Customer Perception Strategy"](https://www.ecomengine.com/hubfs/images/featured/blog/customer-perception-strategy.png) ](https://www.ecomengine.com/blog/amazon-review-strategy-customer-trust-signals) ### [Customer Perception Strategy: Reviews, Q&A, and the Trust Signals Most Sellers Ignore](https://www.ecomengine.com/blog/amazon-review-strategy-customer-trust-signals) May 26, 2026 | [![Illustration of five-star rating, coins, and an upward arrow with a discount icon, representing increased profit from reviews, with text “Turn Reviews Into Margin”](https://www.ecomengine.com/hubfs/images/featured/blog/turn-reviews-into-margin.png) ](https://www.ecomengine.com/blog/reviews-reduce-discount-dependence) ### [Turn Reviews Into Margin: How Social Proof Reduces Discount Dependence](https://www.ecomengine.com/blog/reviews-reduce-discount-dependence) May 5, 2026 | [![Illustration of magnifying glass, ratings, and message bubbles with text “The Review Audit”](https://www.ecomengine.com/hubfs/images/featured/blog/review-audit.png) ](https://www.ecomengine.com/blog/amazon-review-audit) ### [The Review Audit: What Your Star Rating Is Really Telling Shoppers](https://www.ecomengine.com/blog/amazon-review-audit) April 21, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Colleen Quattlebaum" }, "dateModified" : "2026-01-07", "datePublished" : "2017-05-15", "description" : "Learn what you need to know about Amazon opt-out emails and communication with customers on the popular online selling platform.", "headline" : "What You Need to Know About Amazon Opt-Out Emails", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/amazon-opt-out-emails.png" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/amazon-opt-out-emails", "@type" : "WebPage", "description" : "Learn what you need to know about Amazon opt-out emails and communication with customers on the popular online selling platform." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```