The transition from the well-known GS1 UPC barcodes to 2D barcodes, known as Sunrise 2027, is opening up new possibilities for improved product transparency and ongoing, up-to-date support.
Unlike their predecessors which are limited to scanning at checkout, 2D barcodes, such as QR codes, can store a wealth of information. They can provide consumers with easy access to essential product details with a quick scan through GS1 Digital Link and can be scanned during the checkout experience. Businesses are encouraged to start preparing now to fully capitalize on these benefits.
By leveraging 2D barcodes, eCommerce sellers can significantly enhance the post-purchase experience. Imagine offering your customers immediate access to valuable information with just a smartphone scan.
1. Streamlined Access to Essential Information
By using 2D barcodes on product packaging, sellers can reduce or eliminate the need for printed leaflets, manuals, and additional product information that buyers may need post-purchase to maximize its use. Instead, these documents can be hosted online and accessed simply by scanning a web-enabled 2D barcode with a smartphone. This shift saves on printing costs and ensures that customers have immediate access to the most up-to-date information and no additional paperwork to keep track of during the lifetime of your product.
2. Post-Purchase Information at Your Customers’ Fingertips
How-To Guides: Customers can easily access detailed instructions and tutorials on how to use their new product. Compiling FAQs or creating demonstrations tackling the most common troubleshooting topics can significantly reduce the number of customer service inquiries and enhance the overall user experience.
Warranties: Digital access to warranty information ensures that customers can quickly find and understand the terms of their product warranties. This can help in building trust and satisfaction, as customers feel more secure about their purchases.
Disposal Information: Proper disposal of products is crucial for environmental sustainability. By providing disposal instructions via 2D barcodes, sellers can guide customers on how to dispose of or recycle their products responsibly.
Sustainability and Health Certifications: Consumers are increasingly interested in the sustainability and health impacts of the products they purchase. 2D barcodes can link to certifications and detailed information about the product’s environmental and health credentials, promoting transparency and trust.
Engagement: Customers can have quick access to your contact information if needed. It also lets your brand know who the most engaged product users are and can assist in building long-term relationships. Surveys, feedback forms, and social media links can all be included in the 2D barcode for easy relationship building.
3. Real-Time Updates
One of the standout advantages of digital documentation is the ability to update information in real-time. If there are any changes or updates to the product information, sellers can easily modify the online documents without the need to reprint and redistribute physical copies. This ensures that customers always have access to the latest information, enhancing their post-purchase experience.
The 2D barcode can assist in protecting your customers, too. If there’s a recall or safety notification, your 2D barcode carries information like batch lot numbers and serial numbers, meaning finding affected products is just a scan away. Whether the product is still in the warehouse or with its end user, people will have the ability to scan the 2D barcode and check the product’s information versus doing a visual comparison of tracking information.
2D Barcodes Bring New Possibilities
The transition from UPC barcodes to 2D barcodes is opening up new possibilities for improved product transparency and ongoing, up-to-date support. For eCommerce sellers, leveraging 2D barcodes can streamline access to essential post-purchase information, reduce costs, and enhance customer satisfaction. As digital technology continues to evolve, embracing these innovations could be the key to staying competitive and meeting the ever-growing expectations of consumers.
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