Template: Analyze Amazon's Search Term Report

Mina Elias is a multiple seven-figure seller in the supplement industry, an Amazon PPC expert, and founder of the PPC University and Trivium Group. Mina combines his passion for supplements, his background in chemical engineering, and his expertise in PPC to crush the competition on Amazon.

As an eComEngine partner, Mina is offering his Amazon Search Term and Query Analytics template to you! The macro is pre-populated with formulas that allow you to:

• Merge data from multiple sources into a single report
• See your rank for each keyword
• Identify opportunities for increasing sales with advertising
• Monitor keyword performance over time

You'll need to be brand registered to access the Amazon Search Terms report and Amazon Search Query dashboard.

Watch this video to learn directly from Mina how you can use this search term analysis to understand and improve your rank on Amazon.

Get Mina's free Amazon Search Term and Query Analytics template by filling out the form today.

Amazon Search Query Dashboard

This Seller Central dashboard shows how customers find your products and your competitors' products on Amazon. It includes the most popular search terms on Amazon in a given time frame as well as the search frequency rate and top three products clicked on for each term.

Choose the ASIN view on the dashboard to identify an individual product. You'll see the keywords your ASIN ranks for along with search query score, search volume, total impressions, how many of those impressions your ASIN received, the percentage share of impressions your ASIN got, total clicks, your ASIN's clicks, cart adds, purchases, and more.

You can see how your keyword is performing in each stage of your marketing funnel. However, this information can be a little hard to process, so Mina created a macro to merge Cerebro data with Amazon's search term and search query data for easier analysis. If you're wondering how to analyze Amazon's search term report, this download can help!

How Do Your Products Rank?

Watch the video above to see how to use the macro to identify how your products are ranking. If you have a small impression share for a keyword with low organic and sponsored rank, it's an opportunity to increase sales by increasing your sponsored rank.

The spreadsheet makes it easy to see your keyword performance and ad spending. With your impressions, clicks, and purchases in one place, you can quickly see which keywords have the best conversation rate and determine whether to increase your bids and budget for specific keywords.