See a real-time breakdown of how many SKUs in your catalog are currently winning and losing the Buy Box and how your offers compare to other winning offers.
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In addition to alerts when a Buy Box is won, lost, or suppressed and a history of alerts, SellerPulse also provides a current overview of your catalog's Buy Box statuses and how your offers compare to others via the Buy Box Report.
To see it, select SellerPulse in the top navigation and hover over the menu on the left. Click on Reports and choose Buy Box.
Note: The Buy Box Report will not contain data unless you have turned on the Buy Box alert on the SellerPulse Dashboard. Once the alert is activated, the report should show data within a few hours.
The Buy Box Report includes two pages: the Buy Box Summary and the Losing Offer Details. Access these by clicking the buttons at the top of the report.
Buy Box Summary
At the top of the Buy Box Summary, you can see a donut chart with an overview of what percentage of your catalog is winning and losing the Buy Box right now, and what percentage of your SKUs currently have no Buy Box winner. (If no offer is winning the Buy Box, this indicates that the Buy Box was suppressed, the whole listing is inactive, or some other issue.)
Below is a list of your products with the current Buy Box status of each. You can search by ASIN, SKU, or title to filter the list. Clicking a section of the donut chart filters the list, and searching in the list filters the donut chart.
You can also sort the list by the available columns: ASIN, title, SKU, Buy Box status, number of competing sellers, price, shipping (cost), and fulfillment channel.
Losing Offer Details
At the top of this page, you can see a bar chart showing the competitors that win the Buy Box against you most often, including Amazon itself.
Below is a list of your products that are currently losing the Buy Box with a side-by-side comparison of the two offers on price, shipping cost, fulfillment channel, and seller rating.
For each column, if your offer is better (e.g., you have a lower price or shipping cost or a higher seller rating), your offer's value is shown in green. If your offer is worse, your offer's value is shown in red. Equal values are shown in black. This color-coding helps you understand how you can improve your offer to increase your chances of winning the Buy Box.
Weekly Buy Box Summary
You can also opt to receive a weekly email summary of Buy Box status across your entire catalog. This summary includes competitive offer details for any products that are losing the Buy Box.
Export Data
On both the Buy Box Summary and Losing Offer Details pages, you can export the product lists as a CSV:
- Hover within the table.
- Click the ellipsis (...) icon above the top right corner.
- Click "Export Data."
- Choose "Data with Current Layout."